This page only shows primary logo variants.
For other related logos and images, see:
1978–1981 1981 1981–1983 1982–1986 1986–1988 1988–2001, 2016–present 2003–2016
1978–1981 1981 1981–1983 1982–1986 1986–1988 1988–2001, 2016–present 2003–2016

Shin Nihon Kikaku[]


Shin Nihon Kikaku Logo
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Shin Nihon Kikaku is Japanese for "New Japan Project".



SNK 1981 logo
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By 1981 it was widely known as SNK, but the full name was still present until 1986, when it was dropped. This is the first logo with the acronym.


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Just a few months after the acronym was introduced, the logo's typeface was changed to the one that would be used for 7 years.


SNK 1985
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This is the same as the previous logo albeit the "SNK" wordmark is in its current blue color and "LEISURE SYSTEM" is removed from the "swishy" S on the left of the logo. The box behind it is white instead of black.

SNK Corporation[]


Snk logo4
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The logo from 1986 to 1988 looked like the previous one but testified to the official change of the name of the company. In April 1986, Shin Nihon Kikaku Corporation officially became "SNK Corporation".[1]

1988–2001, 2016–present[]


In 1988, the current version of the logo is introduced. The "swishy" S and the full name are now fully removed for good and the font of the company name was changed into what it is today. As a result, the company had officially become simply SNK. This logo would be used until its 2001 bankruptcy and revived by the current SNK Corporation after 15 years.

On October 22, 2001, the original SNK Corporation filed for bankruptcy and it's IPs were put up for auction. The winning bid was Playmore Corporation, a company established a couple of months before the bankruptcy by SNK's founder Eikichi Kawasaki. The company acquired SNK's assets and rehired much of the original staff. The company then added SNK to their name in 2003 and has operated as SNK Corporation since 2016.

The company dropped the Playmore name in 2016 to refocus on pushing their gaming heritage, nearing SNK Playmore's 15th anniversary. They also reinstated their slogan "The Future is Now".

SNK Playmore Corporation[]


SNK Playmore logo

Following the acquisition of SNK's assets, the company renamed itself SNK Playmore.


External links[]

SNK Corporation
Playmore Corporation (2001-2003)