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Contents

Shin Nihon Kikaku Logo SNK1982 SNK 1985 Snk logo4
1978–1982 1982–1985 1985–1986 1986–1988
 
Snkswishy SNK 1990 LOGO SNK Playmore logo SNK 1990 LOGO
1988–1990 1990–2001 2003–2016 2016–present


Shin Nihon Kikaku

1978–1982

Shin Nihon Kikaku Logo


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Shin Nihon Kikaku is Japanese for "New Japan Project".

1982–1985

SNK1982
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Since 1982, it is now widely known as SNK, but the full name was still present altogether until 1986, when it was dropped.

1985–1986

SNK 1985
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This is the same as the previous logo albeit the "SNK" wordmark is in its current blue color and "LEISURE SYSTEM" is removed from the "swishy" S on the left of the logo and the box behind it is white instead of black.

SNK Corporation

1986–1988

Snk logo4
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The logo from 1986 to 1988: it look like the previous one but testifies to the official change of the name of the company. In April 1986, Shin Nihon Kikaku Corporation officially became "SNK Corporation".[1]

1988–1990

Snkswishy
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In 1988, the full name was officially removed from the bottom of the logo and was officially became simply SNK. The font of the company was changed into what it is today. The blue color was temporarily changed back to its red color during the period.

1990–2001

SNK 1990 LOGO

As of 1990, the logo is now known as what the company is today. The blue color of the wordmark returned and the "swishy" S is now fully removed for good since 1978. The company would use this logo until its 2001 bankruptcy. It's now used by the current SNK Corporation.

On 22nd October 2001, the original SNK Corporation filed for bankruptcy and it's IPs were put up for auction. The winning bid was Playmore Corporation, a company established a couple months before the bankruptcy by SNK's founder Eikichi Kawasaki. The company acquired SNK's assets and rehired much of the original staff. The company then added SNK to their name in 2003 and has operated as SNK Corporation since 2016.

SNK Playmore Corporation

2003–2016

SNK Playmore logo

Following the acquisition of SNK's assets, the company renamed itself SNK Playmore.

SNK Corporation

2016–present

SNK 1990 LOGO

The company ditched the Playmore title in 2016 to refocus on pushing their gaming heritage, nearing SNK Playmore's 15th anniversary. They also reinstated their slogan 'The Future is Now'.

References

  1. 1985/1989: SNK devient un acteur majeur de I'arcade
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