This page only shows primary logo variants.
For other related logos and images, see:


1973–1978 1978–1982 1982–1985 1985–1986
1973–1978 1978–1982 1982–1985 1985–1986
1986–1988 1988–1990 1990–2001, 2016–present 2003–2016
1986–1988 1988–1990 1990–2001, 2016–present 2003–2016

Shin Nihon Kikaku


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Shin Nihon Kikaku is Japanese for "New Japan Project".


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By 1982 it was widely known as SNK, but the full name was still present until 1986, when it was dropped.

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This is the same as the previous logo albeit the "SNK" wordmark is in its current blue color and "LEISURE SYSTEM" is removed from the "swishy" S on the left of the logo. The box behind it is white instead of black.

SNK Corporation


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The logo from 1986 to 1988 looked like the previous one but testified to the official change of the name of the company. In April 1986, Shin Nihon Kikaku Corporation officially became "SNK Corporation".[1]


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In 1988, the full name was removed from the bottom of the logo and had officially become simply SNK. The font of the company name was changed into what it is today. The blue color was temporarily changed back to its red color during this period.

1990–2001, 2016–present

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In 1990, the current version of the logo is introduced. The blue color of the wordmark returned and the "swishy" S, used since 1978, is now fully removed for good. The company would use this logo until its 2001 bankruptcy. It's now used by the current SNK Corporation.

On October 22, 2001, the original SNK Corporation filed for bankruptcy and it's IPs were put up for auction. The winning bid was Playmore Corporation, a company established a couple of months before the bankruptcy by SNK's founder Eikichi Kawasaki. The company acquired SNK's assets and rehired much of the original staff. The company then added SNK to their name in 2003 and has operated as SNK Corporation since 2016.

The company dropped the Playmore name in 2016 to refocus on pushing their gaming heritage, nearing SNK Playmore's 15th anniversary. They also reinstated their slogan "The Future is Now".

SNK Playmore Corporation


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Following the acquisition of SNK's assets, the company renamed itself SNK Playmore.