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This page only shows primary logo variants.
For other related logos and images, see:
1953-1985 1985-1993 1993-1997 1997-2005 2005-2012 2012 2012-present
1953-1985 1985-1993 1993-1997 1997-2005 2005-2012 2012 2012-present

Prior to 1997, the television channel and the programme division had the same name and identity, SF DRS.

TV DRS/SRG[]

1953-1985[]

Swiss 'TV' logo

Schweizer Fernsehen/Fernsehen DRS[]

1985-1993[]

SRG old logo

Even after a new logo was introduced in 1993, this one would remain the on-screen bug until August 1997.

SF DRS[]

1993-1997[]

SF DRS old

SF1[]

1997-2005[]

SF1 logo old

Introduced in August 1997, in preparation for the launch of SF2.

2005-2012[]

SF1 logo

All channels of SF DRS were rebranded on 5 December 2005. The rebrand was made with the assistance of Dunning Eley Jones.[1][2]

The new idents for SF1 featured computer-animated versions of the channel logo flying through Swiss landscapes, forming a large version of the logo at the end with 5-note trademark jingle A-B-G-A-E which has remained to the present day.

2012[]

SF1 logo 2012

This logo was used from 21 February to 16 December 2012.

SRF 1[]

2012-present[]

SRF1


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