It was launched in 1997, with the channel becoming easily identifiable by its trademark logo (consisting of the Cyrillic letter S enclosed inside a red television screen) which has been used since 2004 & also by its iconic four-note jingle (consisting of notes in the order C-G-F-A), introduced in the same year.
On-screen bug (2001-2004)
ITC Franklin Gothic Demi (wordmark)
Kievit Pro (wordmark) (2013-2017, on-screen) PF Encore Sans Pro (2017-2020, on-screen)
Logo without slogan
Flat variant without slogan (2017-2019)
Flat variant without slogan (2019-present)
On October 20, 2020, STB rebranded its logo, discontinuing the use of the red screen element after sixteen years; however, the 2013 logo is still in use as an on-screen bug, on its website, on its social media pages and rarely on the promos. Moreover, the 2007 microphone windscreen logo was used until 2021.
Entertainment: Tantsiuiut vsi | Vse bude dobre | Vse bude smachno | Cube | Tantsi z zirkamy
Reality shows: MasterChef. Dity | MasterChef. Pidlitky | Tsiei myti rik potomu | Syupryz, syupryz | Vryatuyte nashu simyu
Talk-shows: Za zhyve | Davay pohovorymo pro seks
News programming: Za viknamy