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STER redirects here.
This page only shows primary logo variants.
For other related logos and images, see:
1965-2000 2000-2001 2001-present
1965-2000 2000-2001 2001-present

Ster (Stichting Ether Reclame) is an Dutch entity that supervises commercial advertising slots on radio stations, television channels and websites of the NPO. It was founded in 1965 and its first televised ad break was on January 2, 1967.

1965-2001[]

1965-2000[]

Stichting Ether Reclame 1965
Designer:  Unknown
Typography:  Microgramma
Launched:  Unknown

In 1991 or 1992, the typeface for the STER logo was swapped out from Microgramma to Helvetica in some Loeki bumpers.

2000-2001[]

Ster 2000
Designer:  Unknown
Typography:  Gill Sans
Launched:  2000

A new logo (same as the previous one but with a new typeface) was adopted on January 1, 2000; now, the opening and closing idents for the STER were patterned after the channel's style of the time.

2001-present[]

Ster
Designer:  Unknown
Typography:  Franklin Gothic
Launched:  2001

A new logo was unveiled on November 8, 2001, and debuted on its website on January 2, 2002. Until the main television channels rebranded in September 2003, break bumpers included a code behind it:

  • NL123 (Nederland 1, 2, 3),
  • R123FM4547AM (Radio 1, 2, 3FM, 4, 547 AM)
  • RNW (Radio Nederland Wereldomroep - now defunct), and
  • OMROEP.NL [Publieke Omroep logo] (website and logo of the PO).

This code referred to Ster's areas of activity - television, radio and online, within the system. Channel-specific idents were adopted in 2003.

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