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1957-1960 1960-1965 1965–1969 1969–1985 1985–1989 1989–2000
1957-1960 1960-1965 1965–1969 1969–1985 1985–1989 1989–2000
1989 2000–2003 2003–2006 2006–2009 2009–2014 2014–present
1989 2000–2003 2003–2006 2006–2009 2009–2014 2014–present

Scottish Television (1st era)


Scottish Television 1959.png
Logopedia InfoWhite.svg SVG NEEDED

This logo was never seen on TV but it was seen on print.





STV (1st era)


STV Logo 1969.svg
Designer:  Unknown
Typography:  Harry Fat

Scottish Television (2nd era)


Scottish Television 1985-1989.svg
Designer:  Lambie-Nairn
Typography:  Gill Sans

This logo was created by Lambie-Nairn.


Scottish Television 1989-2000.svg
Designer:  Unknown
Typography:  Frutiger

1989 (ITV)

Designer:  English Markell Pockett
Typography:  Palatino

Scottish Television's version of the 1989 ITV generic logo was used, but for only a brief period.

Scottish TV


Scottish TV logo 2000.svg
Designer:  ISO Design
Typography:  Helvetica

In February 2000, the station renamed itself Scottish TV and thistle logo was confined to history. The new logo was created by ISO Design, the idents featured music composed by Savalas.


ScottishTV 2003.svg

New idents for Scottish TV and Grampian TV were launched on the 6th January 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the Scottish and Grampian logos instead of ITV1. In addition, some idents featured presenters of local programmes. With the move, the top blank portion of the square logos was removed.

STV (2nd era)


STV logo.svg
Designer:  Elmwood Design
Typography:  Helvetica

On the 30th May 2006, Scottish TV and Grampian TV were replaced by the further-truncated umbrella brand STV. The new identity was created by STV and Edinburgh-based Elmwood Design.

"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)
A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations."
- Elmwood Design



STV logo 2009.svg
Designer:  Bruce Dunlop and Associates
Typography:  Unknown

STV got a new look on 23th March 2009. The new logo and idents were created by Bruce Dunlop and Associates.


STV 2014.svg
Designer:  DixonBaxi
Typography:  Unknown

On June 2nd, DixonBaxi's rebrand of STV was on-air with new endboards, logos, etc. The new look features the previous logo (see above), however, have three light blue arcs around the triangle.

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