Scottish Television 1959 Scottish1960s3 Scottish- STV Logo 1969 Scottish Television Logo 1985 Scottish Television 1989
1957-1960 1960-1965 1965–1969 1969–1985 1985–1989 1989–2000
STV-ITV Scottish TV logo 2000 ScottishTV 2003 STV logo STV logo 2009 STV 2014
1989 2000–2003 2003–2006 2006–2009 2009–2014 2014–present

Scottish Television (1st era)


Scottish Television 1959

This logo was never seen on TV but it was seen on print.


Scottish Television 1963




STV (1st era)


STV Logo 1969

Scottish Television (2nd era)


Scottish Television Logo 1985

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This logo was created by Lambie-Nairn.


Scottish Television 1989



Scottish Television's version of the 1989 ITV generic logo was used, but for only a brief period.

Scottish TV


Scottish TV logo 2000

In February 2000, the station renamed itself Scottish TV and thistle logo was confined to history. The new logo was created by ISO Design, the idents featured music composed by Savalas, and the idents were made by NX World.


ScottishTV 2003

New idents for Scottish TV and Grampian TV were launched on the 6th January 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the Scottish and Grampian logos instead of ITV1. NX World tweaked the logo to make it look more modern. In addition, some idents featured presenters of local programmes. With the move, the top blank portion of the square logos was removed.

"All we wanted to do was modify the logos, so it can fit into modernity. The letters in lowercase are a thing of today, that is being incepted in some logos. So, I hope everything goes right with this logo.

-Rick Fire, CEO of NX World.

STV (2nd era)


STV logo

On the 30th May 2006, Scottish TV and Grampian TV were replaced by the further-truncated umbrella brand STV. The new identity was created by STV and Edinburgh-based Elmwood Design.

"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)
A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations."
- Elmwood Design



STV logo 2009

STV got a new look on 23th March 2009. The new logo and idents were created by Bruce Dunlop and Associates.


STV 2014

On June 2nd, DixonBaxi's rebrand of STV was on-air with new endboards, logos, etc. The new look features the previous logo (see above), however, have three light blue arcs around the triangle.

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