This page only shows primary logo variants.
For other related logos and images, see:


1957-1960 1960-1965 1965–1969 1969–1985 1985–1989 1989–2000
1957-1960 1960-1965 1965–1969 1969–1985 1985–1989 1989–2000
1989 2000–2003 2003–2006 2006–2009 2009–2014 2014–present
1989 2000–2003 2003–2006 2006–2009 2009–2014 2014–present

Scottish Television (first era)


Scottish Television 1957.svg


STV 1960.svg



STV (first era)


STV Logo 1969.svg
Designer:  Unknown
Typography:  Harry Fat
Launched:  Unknown

Scottish Television (second era)


Scottish Television 1985-1989.svg
Designer:  Lambie-Nairn
Typography:  Gill Sans
Launched:  August 31, 1985


Scottish Television 1989-2000.svg
Designer:  Unknown
Typography:  Frutiger
Launched:  Unknown

1989-1990 (ITV)

Designer:  English Markell Pockett
Typography:  Palatino
Launched:  September 1, 1989

Scottish Television had used their version of the ITV 1989 generic, but only for a short period of time.

Scottish TV


Scottish TV logo 2000.svg
Designer:  ISO Design
Typography:  Helvetica
Launched:  Unknown

In February 2000, the station renamed itself to Scottish TV and introduced a new box logo. The new logo was created by ISO Design, while the idents featured music composed by Savalas.


ScottishTV 2003.svg

New idents for Scottish TV and Grampian TV were launched on January 6, 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the Scottish and Grampian logos instead of ITV1's logos. In addition, some idents featured presenters of local programmes. With the move, the top blank portion of the square logos was removed.

STV (second era)


STV logo.svg
Designer:  Elmwood Design
Typography:  Helvetica
Launched:  May 30, 2006

On May 30, 2006, Scottish TV and Grampian TV were replaced by the further-truncated umbrella brand STV. The new identity was created by STV themselves and Edinburgh-based Elmwood Design.

"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)
A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations."
- Elmwood Design



STV logo 2009.svg
Designer:  Bruce Dunlop and Associates
Typography:  Unknown
Launched:  March 23, 2009

STV got a new look on March 23, 2009. The new logo and idents were created by Bruce Dunlop and Associates.


STV 2014.svg
Designer:  DixonBaxi
Typography:  Unknown
Launched:  June 2, 2014

On June 2, 2014, STV launched a new look designed by DixonBaxi. The new look features the previous 2009 logo, however, three light blue arcs are present around the triangle.