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This logo was created by Lambie-Nairn.
Scottish Television's version of the 1989 ITV generic logo was used, but for only a brief period.
In February 2000, the station renamed itself Scottish TV and thistle logo was confined to history. The new logo was created by ISO Design and the idents featured music composed by Savalas.
New idents for Scottish TV and Grampian TV were launched on the 6th January 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the Scottish and Grampian logos instead of ITV1. In addition, some idents featured presenters of local programmes. With the move, the top blank portion of the square logos was removed.
- "The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)
- A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations."
- - Elmwood Design
STV got a new look on 23th March 2009. The new logo and idents were created by Bruce Dunlop and Associates.
On June 2nd, DixonBaxi's rebrand of STV was on-air with new endboards, logos, etc. The new look features the previous logo (see above), however, have three light blue arcs around the triangle.