STV Central

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1957-1960	1960-1965	1965–1969	1969–1985	1985–1989	1989–2000
1989	2000–2003	2003–2006	2006–2009	2009–2014	2014–present

Scottish Television (first era)

1957–1960

1960-1965

1965–1969

STV (first era)

1969–1985

Designer:  Unknown

Typography:  Harry Fat

Launched:  Unknown

Scottish Television (second era)

1985–1989

Designer:  Lambie-Nairn

Typography:  Gill Sans

Launched:  August 31, 1985

1989–2000

Designer:  Unknown

Typography:  Frutiger

Launched:  Unknown

1989-1990 (ITV)

Designer:  English Markell Pockett

Typography:  Palatino

Launched:  September 1, 1989

Scottish Television had used their version of the ITV 1989 generic, but only for a short period of time.

Scottish TV

2000–2003

Designer:  ISO Design

Typography:  Helvetica

Launched:  Unknown

In February 2000, the station renamed itself to Scottish TV and introduced a new box logo. The new logo was created by ISO Design, while the idents featured music composed by Savalas.

2003–2006

New idents for Scottish TV and Grampian TV were launched on January 6, 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the Scottish and Grampian logos instead of ITV1's logos. In addition, some idents featured presenters of local programmes. With the move, the top blank portion of the square logos was removed.

• Digital Spy - News Extra: STV rebrand

STV (second era)

2006–2009

Designer:  Elmwood Design

Typography:  Helvetica

Launched:  May 30, 2006

On May 30, 2006, Scottish TV and Grampian TV were replaced by the further-truncated umbrella brand STV. The new identity was created by STV themselves and Edinburgh-based Elmwood Design.

"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)

A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations."

- Elmwood Design

2009–present

2009–2014

Designer:  Bruce Dunlop and Associates

Typography:  Unknown

Launched:  March 23, 2009

STV got a new look on March 23, 2009. The new logo and idents were created by Bruce Dunlop and Associates.

• Campaign - STV revamps logo for second time in three years

2014–present

Designer:  DixonBaxi

Typography:  Unknown

Launched:  June 2, 2014

On June 2, 2014, STV launched a new look designed by DixonBaxi. The new look features the previous 2009 logo, however, three light blue arcs are present around the triangle.