STV Central

1957–1965	1965–1969	1969–1985	1985–1989	1989–2000	1989
2000–2003	2003–2006	2006–2009	2009–2014	2014–present

Scottish Television

1957–1965

1965–1969

1969–1985

1985–1989

SVG NEEDED

This logo was created by Lambie-Nairn.

Ident
(1985)

30th Anniversary variant
(1987)

Endcap
(1985)

1989–2000

Ident
(1989)

Endcap
(1989)

Ident
(1993)

Ident
(1996)

1989

Scottish Television's version of the 1989 ITV generic logo was used, but for only a brief period.

Ident

Scottish TV

2000–2003

In February 2000, the station renamed itself Scottish TV and thistle logo was confined to history. The new logo was created by ISO Design and the idents featured music composed by Savalas.

2003–2006

New idents for Scottish TV and Grampian TV were launched on the 6th January 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the Scottish and Grampian logos instead of ITV1. In addition, some idents featured presenters of local programmes. With the move, the top blank portion of the square logos was removed.

• Digital Spy - News Extra: STV rebrand

STV

2006–2009

On the 30th May 2006, Scottish TV and Grampian TV were replaced by the further-truncated umbrella brand STV. The new identity was created by STV and Edinburgh-based Elmwood Design.

"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)

A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations."

- Elmwood Design

50th anniversary variant
(2007)

'Give Blood' variant
(December 2008)

2009–2014

STV got a new look on 23th March 2009. The new logo and idents were created by Bruce Dunlop and Associates.

• Campaign - STV revamps logo for second time in three years

HD variant

Christmas variant
(2010)

2014–present

On June 2nd, DixonBaxi's rebrand of STV was on-air with new endboards, logos, etc. The new look features the previous logo (see above), hovever, have three light blue arcs around the triangle.

External links

• 625.uk.com