Sveriges Television (Swedish Television), abbreviated as SVT, is the public television broadcaster of Sweden. It was formed in 1980 after splitting from Sveriges Radio, which was responsible for both radio and television until then.
Unlike the other Nordic countries, which have a single public broadcaster for television and radio, Sweden has separate public broadcasters for TV and radio (see footnote).
Sveriges Radio TV
This was SVT's first logo. It was introduced in the autumn of 1980. It was created by the British graphic designer Sid Sutton. The logo consists of the letters in SVT's name made up of three divided stripes. The stripes were coloured green, red and blue, but the logo was often presented in only one colour.
A starflower logo was introduced on January 15, 2001. It was created by Timothy Wilkinson and Darrell Pockett of English & Pockett. All of SVT’s TV channels introduced new logos featuring the starflower on that day.
One disadvantage of the new logo proved to be that the company name was too small and wouldn't be seen at distance. An altered logo was developed by Forsman & Bodenfors and was implemented gradually, starting in early 2006.SVT rebranded its TV channels with new logos and graphics packages in 2008, dropping the starflower symbol for its channels (though it remained for the SVT corporate logo) and writing the name of the channel (1, 2, 24 or B) next to it in the Helvetica Neue typeface. The logos were placed in a box. This box was removed with the next TV rebrand in 2012, though the logos stayed the same otherwise.
As part of the 60th jubilee celebration, a new visual design was introduced on November 25, 2016. The new logo contains only letters with no symbols or background, much like SVT’s Norwegian counterpart NRK, though the latter’s logo dates back to 1970. All TV channels introduced new logos once more, in addition to the video-on-demand service SVT Play.
This system of having separate public broadcasters for TV and radio is followed by a few other European countries, such as:
- France (France Télévisions, Radio France);
- Poland (Telewizja Polska, Polskie Radio);
- Czechia (Česká televize, Český rozhlas);
- Romania (Televiziunea Română, Radio România);
- Latvia (Latvijas Televīzija, Latvijas Radio).
| SVT1 (HD) | SVT2 (HD) | SVT Barn/SVT24 (HD) | Kunskapskanalen (HD)
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| Full members: RÚV | DR | NRK | SVT | SR | Yle|