SVT

1956–1957	1957–1980	1980–2001	2001–2006	2006–2016	2016–present

Sveriges Television (Swedish Television), abbreviated as SVT, is the public TV broadcaster of Sweden. It was formed in 1979 after splitting from Sveriges Radio, which was responsible for both radio and TV until then.

Radiotjänst TV

1956–1957

Sveriges Radio TV

1956–1980

SVT

1980–2001

Following a redesign in 1995 by allansson&nilsson, the logo would only be presented in one colour.

This was SVT's first logo. It was introduced in the autumn of 1980. It was created by the British graphic designer Sid Sutton. The logo consists of the letters in SVT's name made up of three divided stripes. The stripes were coloured green, red and blue, but the logo was often presented in only one colour

• Detta är gamla SVT-logotyper
• SVTs logotyper sedan starten

2001–2016

2001–2006

Designer:  English & Pockett

Typography:  Myriad

Launched:  January 15, 2001

The "starflower" logo was introduced on 15 January 2001. It was created by Timothy Wilkinson and Darrell Pockett of English & Pockett. All of SVT’s TV channels introduced new logos featuring the starflower on that day.

2006–2016

Designer:  Unknown

Typography:  Myriad

Launched:  2006

Blue logo

One disadvantage of the new logo proved to be that the company name was too small and was not clearly visible at a distance. An altered logo was developed by Forsman & Bodenfors and was implemented gradually, starting in early 2006.

SVT rebranded its TV channels with new logos and graphics packages in 2008, dropping the starflower symbol for its channels (though it remained for the SVT corporate logo) and writing the name of the channel (1, 2, 24 or B) next to it in the Helvetica Neue typeface. The logos were placed in a box. This box was removed with the next TV rebrand in 2012, though the logos stayed the same otherwise.

2016–present

Designer:  Happy F&B

Typography:  SVT Publik

Launched:  November 25, 2016

As part of the 60-year anniversary celebration, a new visual design was introduced on 25 November 2016. The new logo contains only letters without the "starflower" symbol or background. All TV channels introduced new logos once more, in addition to the video-on-demand service SVT Play.

• The Branding Source: Just letters for new SVT logo
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