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Sabritas is a business unit based in Mexico that handles many brands with Frito-Lay, as well as some exclusive products from Mexico.

1943–1958

Sabritas1943-1

Sabritas was launched in 1943.

1958–1968

Sabritas1958

1968–1987

Sabritas1968

1987–1991

Sabritas1980

1991–1995

Sabritas1991

1995–1997

Sabritas1995

1997–2007

Sabritas

2001–present

Sabritas logo

This logo is used as their corporate logo.

2007–2011

Sabritas 2

2011–present

Sabritas3

2020 (tentative)

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