Sabritas was launched and hit the shelves in 1943.
1958–1968[]
BETTER LOGO NEEDED
Designer:
Unknown
Typography:
Unknown
Launched:
1958
The Sabritas 1958 logo was introduced. We have a white smiley face with black hair, small black eyes, small black nose, small red rosy cheeks, and a big open mouth on a yellow background (that being the iconic Sabritas face), we have a white tilted rectangle with a word "sabritas" in red text.
1968–1987[]
BETTER LOGO NEEDED
Designer:
Unknown
Typography:
Unknown
Launched:
1968
In 1968, the white tilted rectangle has been removed, and the hair and the face are thicker.
In 1995, the font has changed again, the text is in a yelow outline and tilted inside a blue tilted rectangle and the face detailed.
1997–2003[]
SVG NEEDED
Designer:
Unknown
Typography:
Custom
Launched:
1997
The font has changed again, the smiley face, rectangle and background has been removed, the text are white in a blue outline but is now in a red band around a golden circle like the 1996–2003 Lay's logo.
2003–2007[]
SVG NEEDED
2007–2011[]
SVG NEEDED
Designer:
John Burns (lettering)
Typography:
Custom
Launched:
2007
2011–2020[]
SVG NEEDED
Designer:
John Burns (lettering)
Typography:
Custom
Launched:
2011
2020–present[]
Designer:
PepsiCo Design & Innovation
Ian Brignell (lettering)
Typography:
Custom
Launched:
2020
2018, 2025[]
BETTER LOGO NEEDED
In 2025, they used this logo in the 75th anniversary edition package, it is reminiscent of the 1958 logo's wordmark.
.svg "Sabritas 1968 (corporate wordmark).svg (9 KB)"){kind=small}
