1923–1939 | 1939–1965 | 1965–1969 | 1969–1974 |
1974–1981 | 1981–1998 | 1998–2003 | 2003–present |
SALPA[]
1923–1939[]
LOGO MISSING |
Saclà was founded in 1923 by Secondo Ercole as "SALPA" which is an abreviation of Società Anonima Lavorazione Prodotti Alimentari (Anonymous Food Processing Association).
SACLA[]
1939–1965[]
In 1939, the company changes its name to "SACLA", an acronym of Società Anonima Commercio Lavorazioni Alimentari (Anonymous Processed Food Retailer Society).
Saclà[]
1965–1969[]
In 1965, the logo undergoes its first change: a new logotype, with a printing character font, encased by a blue house to communicate family values.
The brand name was also altered to "Saclà" to be more musical for its first TV advert which created the jingles like: “Olivolì, Olivolà, Olivolì, Olive Saclà!”
1969–1974[]
In 1969, the letters were changed to all be the same height.
1974–1981[]
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The whole logo is completely changed in 1974, abandoning the old layout and appearance in favour of a new combination of colours, shapes and aspect. The characters are in capital green font, below an abstract red crown, all within a thin green frame.
1981–1998[]
In 1981, the logo is modified yet again. The crown is futher simplified with the three circles become half-circles cut horizontally and the line underneath it is removed. An red line underlines the unchanged logotype and the frame is made thicker and changed from green to gold.
1998–2003[]
In 1998, the crown is completely changed to a create an effect it has been created with flowing red brushstrokes and the font is altered. The frame is also reverted back from gold to green.
2003–present[]
The Saclà logo was modernised in 2003 with an updated crown and wordmark.