Safeway

1925–1936	1936–1952	1952–1981	1981–2005	1999–2005	2005–present

1925–1936

Designer:  Unknown

Typography:  Unknown

Launched:  March 18, 1925

1936–1952

1952–1981

Designer:  Landor Associates

Typography:  Unknown

Launched:  1952

Alternate “medallion” logo used from 1957 to 1981.

1981–2005

Designer:  Unknown

Typography:  Custom

Launched:  December 29, 1981

1982 brought a revised version of the "S" symbol, enclosing it in a rounded square.

1999–2005

2005–present

Designer:  Bright Design

Typography:  Geometric 415 Medium

Launched:  April 20, 2005

Horizontal version.

The colors were reversed, and the shape's borders were removed, simplifying the logo.