American company Safeway Inc. entered the Australian market in 1962 with the purchase of three Pratt's Supermarkets in Victoria. The first Safeway-branded store appeared in Forest Hill, Victoria in 1964.
Used to inform Victorians that Woolworths is the new Safeway. On 6 June 2017, the final Safeway supermarket in Wodonga was rebranded as Woolworths.
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