Changes: Safeway (Morrisons)

Revision as of 14:11, 23 March 2019

1962–1980

Safeway in the United Kingdom was created in 1962 when the American Safeway expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987.

1980–1987

File:Safeway.jpg

1987–1994

In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.

1994–2000

The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.

File:Logo ltl.gif

The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage.

2000–2005

The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.

An alternate version of the logo was also used throughout early 2004 when the company had been bought by Morrisons.

2018-present

In 2016, Morrisons announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.

@@ Line 1: / Line 1: @@
-'''Safeway''' was a chain of supermarkets and convenience stores in the United Kingdom.
 ==1962–1980==
 [[File:Safeway_Medallion.png|center|250px]]
+Safeway in the United Kingdom was created in 1962 when the American [[Safeway]] expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987.
 ==1980–1987==
 [[File:Safeway.jpg|center|200px]]
-==1987–2000==
+==1987–1994==
+[[File:Safeway 1987.png|center|200px]]
-<p style="text-align: center">[[File:Safw.png]]</p>
+In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.
-After being sold to Argyll Foods, Safeway no longer used the American logo.
-==2000–2005==
+==1994–2000==
-[[File:Safeway UK.gif|center|300px]]
+[[File:Safw.png|centre]]
+The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.
+[[File:Logo_ltl.gif|centre]]
-Before Safeway was bought by [[Morrisons]], this was their final British Logo.
+The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage.
-[[File:105784_safeway.gif]]
+==2000–2005==
-This was Safeway's logo when it had been bought by Morrisons.
+[[File:Safeway UK.gif|center|200px]]
+The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.
+[[File:105784_safeway.gif|centre]]
-==See also==
+An alternate version of the logo was also used throughout early 2004 when the company had been bought by [[Morrisons]].
-*[[Safeway]]
-*[[Morrisons]]
+== 2018-present ==
-[[Category:Retail]]
+[[File:Safeway_UK_2017.svg|centre|300px]]
+In 2016, [[Morrisons]] announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.
+{{Safeway}}
+{{Morrisons}}
 [[Category:Retail outlets in the United Kingdom]]
 [[Category:Supermarkets]]
-[[Category:Supermarkets]]
+[[Category:Morrisons]]
-[[Category:Defunct Stores]]