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(1962–1980)
 
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'''Safeway''' was a chain of supermarkets and convenience stores in the United Kingdom.
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{{ImageTOC
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|Safeway_Medallion.png|1962-1980
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|Safeway 1980-87.png|1980-1987
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|Safeway 1987.png|1987-1994
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|Safw.png|1994-2000
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|Safeway UK.gif|2000-2005
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|Safeway_UK_2017.svg|2018-present
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}}
   
 
==1962–1980==
 
==1962–1980==
 
[[File:Safeway_Medallion.png|center|250px]]
 
[[File:Safeway_Medallion.png|center|250px]]
   
The American Safeway logo.
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Safeway in the United Kingdom was created in 1962 when the American [[Safeway]] expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987.
   
 
==1980–1987==
 
==1980–1987==
[[File:Safeway.jpg|center|200px]]
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[[File:Safeway 1980-87.png|center|200px]]
   
American Safeway logo used until Argyll purchased Safeway in 1987.
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==1987–1994==
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[[File:Safeway 1987.png|center|200px]]
   
==1987–2000==
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In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.
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==1994–2000==
 
[[File:Safw.png|centre]]
 
[[File:Safw.png|centre]]
Safeway lost the "S" logo in 1994 and instead adopted a curved libe underneath their name. They retained the 1987 font and colour red.
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The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.
   
 
[[File:Logo_ltl.gif|centre]]
 
[[File:Logo_ltl.gif|centre]]
 
   
 
The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage.
 
The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage.
   
 
==2000–2005==
 
==2000–2005==
[[File:Safeway UK.gif|center|300px]]
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[[File:Safeway UK.gif|center|200px]]
Before Safeway was bought by [[Morrisons]], this was their final British Logo.
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The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.
   
 
[[File:105784_safeway.gif|centre]]
 
[[File:105784_safeway.gif|centre]]
This was an alternate version of the logo when it had been bought by Morrisons.
 
   
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An alternate version of the logo was also used throughout early 2004 when the company had been bought by [[Morrisons]].
   
==See also==
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== 2018-present ==
*[[Safeway]]
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[[File:Safeway_UK_2017.svg|centre|300px]]
*[[Morrisons]]
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[[Category:Retail]]
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In 2016, [[Morrisons]] announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.
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{{Safeway}}
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{{Morrisons}}
 
[[Category:Retail outlets in the United Kingdom]]
 
[[Category:Retail outlets in the United Kingdom]]
 
[[Category:Supermarkets]]
 
[[Category:Supermarkets]]
[[Category:Supermarkets]]
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[[Category:Morrisons]]
[[Category:Defunct Stores]]
 

Latest revision as of 08:57, March 26, 2020

Contents

Safeway Medallion Safeway 1980-87 Safeway 1987 Safw Safeway UK Safeway UK 2017
1962-1980 1980-1987 1987-1994 1994-2000 2000-2005 2018-present


1962–1980Edit

Safeway Medallion

Safeway in the United Kingdom was created in 1962 when the American Safeway expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987.

1980–1987Edit

Safeway 1980-87

1987–1994Edit

Safeway 1987

In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.

1994–2000Edit

Safw

The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.

Logo ltl

The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage.

2000–2005Edit

Safeway UK

The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.

105784 safeway

An alternate version of the logo was also used throughout early 2004 when the company had been bought by Morrisons.

2018-present Edit

Safeway UK 2017

In 2016, Morrisons announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.


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