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{{ImageTOC
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|Safeway_Medallion.png|1962-1980
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|Safeway 1980-87.png|1980-1987
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|Safeway 1987.png|1987-1994
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|Safw.png|1994-2000
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|Safeway UK.gif|2000-2005
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|Safeway_UK_2017.svg|2018-present
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}}
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==1962–1980==
 
==1962–1980==
 
[[File:Safeway_Medallion.png|center|250px]]
 
[[File:Safeway_Medallion.png|center|250px]]
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==1980–1987==
 
==1980–1987==
[[File:Safeway 1987.png|center|200px]]
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[[File:Safeway 1980-87.png|center|200px]]
 
   
 
==1987–1994==
 
==1987–1994==
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[[File:Safeway 1987.png|center|200px]]
<p style="text-align: center;">[[File:Safeway_edited-1.jpg]]</p>
 
   
 
In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.
 
In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.
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==1994–2000==
 
==1994–2000==
 
[[File:Safw.png|centre]]
 
[[File:Safw.png|centre]]
  +
 
The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.
 
The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.
   
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==2000–2005==
 
==2000–2005==
 
[[File:Safeway UK.gif|center|200px]]
 
[[File:Safeway UK.gif|center|200px]]
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The logo was updated for the final time in 2000. The underline was kept but the font was updated. It now used lowercase letters and was italic, creating a friendlier feel.
+
The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.
   
 
[[File:105784_safeway.gif|centre]]
 
[[File:105784_safeway.gif|centre]]
An alternate version of the logo was also used when the company had been bought by [[Morrisons]].
 
   
 
An alternate version of the logo was also used throughout early 2004 when the company had been bought by [[Morrisons]].
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== 2018-present ==
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[[File:Safeway_UK_2017.svg|centre|300px]]
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In 2016, [[Morrisons]] announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.
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{{Safeway}}
 
{{Morrisons}}
 
{{Morrisons}}
[[Category:Retail]]
 
 
[[Category:Retail outlets in the United Kingdom]]
 
[[Category:Retail outlets in the United Kingdom]]
 
[[Category:Supermarkets]]
 
[[Category:Supermarkets]]
[[Category:Supermarkets]]
 
[[Category:Defunct Stores]]
 
 
[[Category:Morrisons]]
 
[[Category:Morrisons]]

Revision as of 08:57, 26 March 2020

Contents

1962-1980 1980-1987 1987-1994 1994-2000 2000-2005 2018-present
1962-1980 1980-1987 1987-1994 1994-2000 2000-2005 2018-present


1962–1980

Safeway in the United Kingdom was created in 1962 when the American Safeway expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987.

1980–1987

Safeway 1980-87.png

1987–1994

Safeway 1987.png

In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.

1994–2000

Safw.png

The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.

Logo ltl.gif

The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage.

2000–2005

Safeway UK.gif

The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.

105784 safeway.gif

An alternate version of the logo was also used throughout early 2004 when the company had been bought by Morrisons.

2018-present

Safeway UK 2017.svg

In 2016, Morrisons announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.


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