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| + | {{ImageTOC |
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| + | |Safeway_logo.svg|1962-1980 |
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| + | |Safeway 1980-87.png|1980-1987 |
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| + | |Safeway 1987.png|1987-1994 |
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| + | |Safw.png|1994-2000 |
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| + | |Safeway UK.gif|2000-2005 |
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| + | |Safeway_UK_2017.svg|2018-present |
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| + | }} |
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| + | |||
==1962–1980== |
==1962–1980== |
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| − | [[File: |
+ | [[File:Safeway_logo.svg|center|250px]] |
| + | |||
| + | [[File:288px-Safeway Medallion.png|center|300px]] |
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| + | |||
| + | {{SVG needed}} |
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Safeway in the United Kingdom was created in 1962 when the American [[Safeway]] expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987. |
Safeway in the United Kingdom was created in 1962 when the American [[Safeway]] expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987. |
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==1980–1987== |
==1980–1987== |
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| − | [[File:Safeway |
+ | [[File:Safeway 1980-87.png|center|300px]] |
| − | |||
==1987–1994== |
==1987–1994== |
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| + | [[File:Safeway 1987.png|center|200px]] |
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| − | <p style="text-align: center;">[[File:Safeway_edited-1.jpg]]</p> |
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| + | |||
| + | {{Better logo needed}} |
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In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980. |
In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980. |
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==1994–2000== |
==1994–2000== |
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[[File:Safw.png|centre]] |
[[File:Safw.png|centre]] |
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| + | |||
| + | {{Better logo needed}} |
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| + | |||
The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added. |
The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added. |
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[[File:Logo_ltl.gif|centre]] |
[[File:Logo_ltl.gif|centre]] |
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| + | |||
| + | {{Better logo needed}} |
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The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage. |
The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage. |
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==2000–2005== |
==2000–2005== |
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[[File:Safeway UK.gif|center|200px]] |
[[File:Safeway UK.gif|center|200px]] |
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| + | |||
| − | The logo was updated for the final time in 2000. The underline was kept but the font was updated |
+ | The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel. |
[[File:105784_safeway.gif|centre]] |
[[File:105784_safeway.gif|centre]] |
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| ⚫ | |||
| ⚫ | |||
| + | |||
| + | == 2018-present == |
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| + | [[File:Safeway_UK_2017.svg|centre|300px]] |
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| + | |||
| + | In 2016, [[Morrisons]] announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom. |
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| + | |||
| + | {{Safeway}} |
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{{Morrisons}} |
{{Morrisons}} |
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| − | [[Category:Retail]] |
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[[Category:Retail outlets in the United Kingdom]] |
[[Category:Retail outlets in the United Kingdom]] |
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[[Category:Supermarkets]] |
[[Category:Supermarkets]] |
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| − | [[Category:Supermarkets]] |
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| − | [[Category:Defunct Stores]] |
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[[Category:Morrisons]] |
[[Category:Morrisons]] |
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Revision as of 07:30, 20 June 2020
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| 1962-1980 | 1980-1987 | 1987-1994 | 1994-2000 | 2000-2005 | 2018-present |
1962–1980
|
SVG NEEDED |
Safeway in the United Kingdom was created in 1962 when the American Safeway expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987.
1980–1987
1987–1994
|
|
BETTER LOGO NEEDED |
In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo which was subtly different from the previous American incarnation. They had a smoother version of the "S" and a simplified font which harked back to the logo Safeway had used before 1980.
1994–2000
|
|
BETTER LOGO NEEDED |
The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added.
|
|
BETTER LOGO NEEDED |
The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage.
2000–2005
The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.
An alternate version of the logo was also used throughout early 2004 when the company had been bought by Morrisons.
2018-present
In 2016, Morrisons announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.
| Current: Safeway | Carrs | Pak 'n Save | Pavilions | Randalls | Tom Thumb | Vons Defunct:  |
| Stores: Morrisons | Morrisons Daily | McColl's (Martin's) Own Brands: Discontinued: Clubs & Services: Discontinued:  |