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+ | {{ImageTOC |
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− | ==1962–1980== |
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+ | |Safeway_logo.svg|1962–1981 |
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+ | |Safeway 1980-87.png|1981–1987 |
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+ | |Safeway8090s.png|1987–2000 |
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+ | |Safeway UK.gif|2000–2005|Safeway_UK_2017.svg|2018–present}} |
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+ | ==1962–1981== |
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+ | <gallery position="center" bordercolor="transparent"> |
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+ | 288px-Safeway Medallion.png|{{SVG needed gallery}}{{Better logo needed gallery}} |
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+ | </gallery> |
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+ | ==1981–1987== |
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− | ==1980–1987== |
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+ | <br /> |
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+ | ==1987–2000== |
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+ | {{SVG needed}} |
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+ | <gallery position="center" bordercolor="transparent"> |
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− | ==1987–1994== |
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+ | File:Safeway87.jpg|This logo was used on signage and promotional advertising from 1987-1990, although it was still visible in some stores and on packaging until 1994. {{SVG needed gallery}} |
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− | [[File:Safeway 1987.png|centre|200px]] |
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+ | File:Safeway942.png|In 1994, a red, curved line was added underneath the wordmark. {{SVG needed gallery}} |
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+ | File:Safeway94.png|Additionally, a new slogan "Lightening the load" was introduced. This was used on advertising and some signage. {{SVG needed gallery}} |
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+ | </gallery> |
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⚫ | In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo, replacing the American version. The initial logo made use of a white wordmark on a darker red and orange colour scheme. In 1990 this was abandoned in favour of a red wordmark, which was joined by a curved red line in 1994. |
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+ | {{SVG needed}} |
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⚫ | In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo |
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+ | <gallery position="center" bordercolor="transparent"> |
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− | ==1994–2000== |
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+ | 105784 safeway.gif|Variant used from March 2004 when Safeway was acquired by Morrisons. {{SVG needed gallery}} |
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− | [[File:Safw.png|centre]] |
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+ | </gallery> |
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− | The "S" logo was ditched in 1994. However, the font was retained from th 1987 logo and a curved underline was added. |
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+ | Safeway was acquired by [[Morrisons]] in March 2004. Most of its 479 shops were rebranded as Morrisons, with others being sold off. The brand disappeared from the United Kingdom on 24 November 2005. |
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− | [[File:Logo_ltl.gif|centre]] |
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+ | ==2018–present== |
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− | The logo with their slogan "Lightening the Load" in their new corporate green. The slogan version of the logo was displayed on lorries and promotional literature as well as some in-store signage. |
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+ | [[File:Safeway_UK_2017.svg|center|300px]] |
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+ | In 2016, Morrisons announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom. |
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− | [[File:105784_safeway.gif|centre]] |
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− | An alternate version of the logo was also used when the company had been bought by [[Morrisons]]. |
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+ | {{Safeway}} |
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{{Morrisons}} |
{{Morrisons}} |
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− | [[Category: |
+ | [[Category:Morrisons]] |
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[[Category:Retail outlets in the United Kingdom]] |
[[Category:Retail outlets in the United Kingdom]] |
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− | [[Category: |
+ | [[Category:Defunct retail outlets in the United Kingdom]] |
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[[Category:Defunct retail companies]] |
[[Category:Defunct retail companies]] |
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+ | [[Category:Defunct]] |
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+ | [[Category:Safeway]] |
Latest revision as of 15:17, 10 April 2024
1962–1981 | 1981–1987 | 1987–2000 | 2000–2005 | 2018–present |
1962–1981
Safeway in the United Kingdom was created in 1962 when the American Safeway expanded its business overseas. Therefore, the UK Safeway used the same logos as the US until the company was sold to Argyll Foods in 1987.
1981–1987
1987–2000
SVG NEEDED |
In 1987, when Argyll Foods purchased Safeway, they adopted Safeway as the brand name for many of their supermarkets. They also adopted a new logo, replacing the American version. The initial logo made use of a white wordmark on a darker red and orange colour scheme. In 1990 this was abandoned in favour of a red wordmark, which was joined by a curved red line in 1994.
2000–2005
SVG NEEDED |
The logo was updated for the final time in 2000. The underline was kept but the font was updated, creating a more modern feel.
Safeway was acquired by Morrisons in March 2004. Most of its 479 shops were rebranded as Morrisons, with others being sold off. The brand disappeared from the United Kingdom on 24 November 2005.
2018–present
In 2016, Morrisons announced that the Safeway brand would be revived on a range of food products, manufactured in the company's own factories, for distribution through independent retailers within the United Kingdom.
Current: Safeway | Carrs | Pak 'n Save | Pavilions | Randalls | Tom Thumb | Vons Defunct: |
Stores: Morrisons | Morrisons Daily | McColl's (Martin's) Own Brands: Discontinued: Clubs & Services: Discontinued: |