1963–1981 | 1981–1989 | 1987–2017 | 2008–2017 (promotional) |
Safeway was an Australian chain of supermarkets owned by Woolworths Supermarkets. It was founded when the American company Safeway, Inc. entered the Australian market in 1962 with the purchase of three Pratt's Supermarkets in Victoria. The first Safeway-branded store opened in Forest Hill, Victoria in 1964.
1963–1981[]
1981–1989[]
In 1985, the Safeway chain was acquired by Woolworths Limited (now Woolworths Group).
1987–2017[]
On 6 June 2017, the final Safeway supermarket in Wodonga, Victoria was rebranded as Woolworths.
2008–2017 (promotional)[]
Used to inform Victorians that Woolworths is the new Safeway.
Current: Safeway | Carrs | Pak 'n Save | Pavilions | Randalls | Tom Thumb | Vons Defunct: |
Woolworths Retail Australia: Woolworths (Metro | Macro Wholefoods Market) Everyday W Living Woolworths Food Company Retail Platforms Former Defunct |