This page only shows primary logo variants. For other related logos and images, see:
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1869–1960 | 1960–1999 | 1960–1999 | 1994–1999 | 1999–present | 2013–present |
J Sainsbury
1869–1960
LOGO MISSING |
1960–1999
Storefronts typically featured the J Sainsbury name until June 1999.
Sainsbury's
1960–1999
1994–1999
BETTER LOGO NEEDED |
This logo was used in tandem with the 1960 logos from 1994 until June 1999. It was mainly used on advertising.
1999–present
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In June 1999, Sainsbury's unveiled its new corporate identity developed by M&C Saatchi and Abbott Mead Vickers BBDO. It included a new wordmark and new corporate colours of "living orange" and blue. The typeface "Interstate" was adopted for general use, including the font for the new slogan, "Making life taste better" and updated staff uniforms. This new brand statement was created by Abbott Mead Vickers BBDO.
The "Interstate" typeface was retired in favour of an new informal font in 2005 which was used in a wide range of advertising and literature. That font has also since been replaced by the "Mary Ann" typeface - more infomation here.
2013–present
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Sainsbury's launched a modified logo including the addition of a curved underline below the 1999 wordmark in September 2013. This logo is used in tandem with the 1999 logo.
Supermarkets in the United Kingdom
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Primary Asda (Supercentre) | Morrisons | Sainsbury's | Tesco (Extra, Superstore) Convenience Discount Frozen Specialists Online Premium Regional |
J Sainsbury plc
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Stores: Argos | Habitat | Sainsbury's (Local) Services: Bakery | Bank | Café | Energy | Online Brands: Basics | Be Good To Yourself | by Sainsbury's | Freefrom | Home | SO Organic | Taste The Difference | TU | Alba | Bush | Chad Valley | Cherokee | Hygena | Schreiber | Heart of House Former/defunct: Bells Stores | Sainsbury's Central | Sainsbury's Freezer Centre | Sainsbury's Fresh Kitchen | Sainsbury's Entertainment | Homebase | Home Store + More | Home Retail Group | Jacksons Stores | Sainsbury's Kids | Sainsbury's Market | Mobile by Sainsbury's | Netto | Sainsbury's Pharmacy | Sainsbury's Savacentre | Shaw's | Texas Homecare |