Sainsbury's

This page only shows primary logo variants. For other related logos and images, see: Other Primary slogans

1869–1960	1960–1999	1960–1999	1994–1999	1999–present

J Sainsbury

1869–1960

1960–1999

Storefronts typically featured the J Sainsbury name until June 1999.

Sainsbury's

1960–1999

Designer:  Unknown

Typography:  Venusian Bold Extended

Launched:  Unknown

1994–1999

This logo was used in tandem with the 1960 logos from 1994 until June 1999. It was mainly used on advertising.

1999–present

Designer:  M&C Saatchi, Abbott Mead Vickers BBDO

Typography:  Custom

Launched:  June 1999

In June 1999, Sainsbury's unveiled its new corporate identity developed by M&C Saatchi and Abbott Mead Vickers BBDO. It included a new wordmark and new corporate colours of "living orange" and blue. The typeface "Interstate" was adopted for general use, including the font for the new slogan, "Making life taste better" and updated staff uniforms. This new brand statement was created by Abbott Mead Vickers BBDO.

The "Interstate" typeface was retired in favour of an new informal font in 2005 which was used in a wide range of advertising and literature. That font has also since been replaced by the "Mary Ann" typeface - more infomation here.