Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1869–1960 1960–1999 1960–1999 1994–1999 1999–present 2013–present
1869–1960 1960–1999 1960–1999 1994–1999 1999–present 2013–present

J Sainsbury

1869–1960

Logopedia InfoWhite.svg LOGO MISSING

1960–1999

J Sainsbury plc.svg

Storefronts typically featured the J Sainsbury name until June 1999.

Sainsbury's

1960–1999

Sainsbury's logo.svg

1994–1999

Sainsbury's-1995.png
Logopedia InfoWhite.svg BETTER LOGO NEEDED

This logo was used in tandem with the 1960 logos from 1994 until June 1999. It was mainly used on advertising.

1999–present

Sainsbury's Logo.svg
Designer:  M&C Saatchi,
Abbott Mead Vickers BBDO
Typography:  Unknown
Launched:  June 1999

In June 1999, Sainsbury's unveiled its new corporate identity developed by M&C Saatchi and Abbott Mead Vickers BBDO. It included a new wordmark and new corporate colours of "living orange" and blue. The typeface "Interstate" was adopted for general use, including the font for the new slogan, "Making life taste better" and updated staff uniforms. This new brand statement was created by Abbott Mead Vickers BBDO.

The "Interstate" typeface was retired in favour of an new informal font in 2005 which was used in a wide range of advertising and literature. That font has also since been replaced by the "Mary Ann" typeface - more infomation here.

2013–present

Sainsbury's 2013.svg
Designer:  Unknown
Typography:  Unknown
Launched:  September 2013

Sainsbury's launched a modified logo including the addition of a curved underline below the 1999 wordmark in September 2013. This logo is used in tandem with the 1999 logo.


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