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Sainsbury's Economy

1995–1999

SainsburysEconomy1995

1999–2001

Sainsbury's Economoy logo

Sainsbury's Low Price

2001–2006

Low Price Sainsbury's

Economy was scrapped in March 2001, and Low Price was launched.

Sainsbury's Basics

2006–2013

JS basics logo 125x125

2013–present

13031303130

In late 2019, Sainsbury's announced it will phase out the Basics range in favour of a number of own brands.

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