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in: Kering, L'Oréal, Perfume,
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Saint Laurent

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1963–2012 2012–2024 2023–present
1963–2012 2012–2024 2023–present

Yves Saint Laurent[]

1963–2012[]

Yves Saint Laurent Logo
Designer:  A.M. Cassandre
Typography:  Custom
Launched:  1963

Despite the 2012 rebrand, the former logo is still used on the brand's beauty line.

Saint Laurent[]

2012–2024[]

Saint Laurent

2023–present[]

YSL 2023 Logo

In 2023, Saint Laurent released a new version of its classic logo without the name 'Yves'. It was used simultaneously with the 2012 logo until 2024 when it become the official logo.

  V • T • E 
Current brands:

Alexander McQueen (McQ) | Balenciaga | Bottega Veneta | Boucheron | Brioni | Dodo | Girard-Perregaux | Gucci | Pomellato | Puma (15.7%)1 | Qeelin | Saint Laurent | Christopher Kane | Tomas Maier | Ulysse Nardin

Former brands:
CFAO | Conforama | Fnac | La Redoute | Printemps | Stella McCartney | Volcom

1Minority owner

Kering 2016
  V • T • E 
Consumer Products Division

Global brands:
L'Oréal Paris (Studio Line | Men Expert | Kids) | Garnier (Ambre Solaire | Fructis | Men | Neril | Ultra Doux/Ultimate Blends) | Maybelline New York | Essie | SoftSheen-Carson (Dark and Lovely | Magic Shave) | NYX Professional Makeup

Local brands:
France (Cadum | DOP | Fluoryl | Mennen | Mixa | Narta | Ushuaïa) | USA (Carol's Daughter) | Brazil (Colorama | Niely) | China (MG) | Colombia Vogue | India (Cheryl's Cosmeceuticals) | Kenya Interbeauty | Turkey (Ipek)

Professional Products Division
L'Oréal Professionnel | Kérastase | Redken (Brews) | Matrix (Biolage) | Pulp Riot | Mizani | Pureology | Shu Uemura Art of Hair | Baxter of California

L'Oréal Luxe
Lancôme | Biotherm (Homme) | Kiehl's | Helena Rubinstein | Shu Uemura | Urban Decay | Mugler | Aesop | Atelier Cologne | Carita | IT Cosmetics | House 99 | Yue Sai

Licensed brands:
Azzaro Fragrances | Armani Beauty | Yves Saint Laurent Beauté | Ralph Lauren Beauty | Diesel Fragrances | Cacharel Fragrances | Maison Margiela Fragrances (REPLICA) | Prada Fragrances | Proenza Schuler Fragrances | Valentino Fragrances

Dermatological Beauty Division
Vichy (Dermablend) | La Roche-Posay | SkinCeuticals | Sanoflore | CeraVe | Seed Phytonutrients | Decléor

Former brands
Divested: The Body Shop | Galderma (Innéov) | em michelle phan | Monsavon | Roger & Gallet
Defunct: ARTec | Gemey | Jade | Dr. Dralle | Clarisonic

L'Oréal Groupe
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