Samsung

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1938–1969	1969–1976	1976–1978 (United States), 1976–1979 (South Korea)	1978–1992 (United States), 1979–1992 (South Korea)	1978–1989 (United States), 1979–1989 (South Korea)
1989–1992	1992–2005	2005–present	2005–present

1938–1969

An SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.

1969–1976

An SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.

1976–1978

An SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.

1978–1992 (United States), 1979–1992 (South Korea)

In 1978, Samsung was brought into the United States.

1978–1989 (United States), 1979–1989 (South Korea)

1989–1992

1993–present

1993–2009

Wordmark

Oval logo

DESIGNER Lippincott

TYPOGRAPHY Linotype Univers 820 Condensed Black

USAGE Official

The Samsung logo was designed by Lippincott.

2009–present

DESIGNER Unknown

TYPOGRAPHY Linotype Univers 820 Condensed Black

USAGE Official

2005–2015 (primary logo), 2015–present (secondary logo)

DESIGNER Unknown

TYPOGRAPHY Linotype Univers 820 Condensed Black

USAGE Official

The 1992 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. This was introduced at the same time as the Imagine advertising campaign, launched on 9 June 2005.

Since 2015, Samsung Electronics has preferred to use the wordmark in favor of the oval logo in advertising and most other applications. The oval logo remains in use as the Samsung Group corporate logo, as well as many of their other subsidiaries.

External links

• Samsung