Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.
A new logo designed by Lippincott was launched in 1992.
Linotype Univers 820 Condensed Black (modified) (logo) Samsung Sharp Sans (2015-present, corporate) (modified version of Sharp Sans) Breeze Sans/Samsung Sans (2013-2016, corporate) Samsung One (2016-present, corporate)
9 June 2005
The 1992 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. This was introduced with the "Imagine" advertising campaign on 9 June 2005.
Since 2013, Samsung has preferred to use the wordmark in advertising and most other applications. The oval logo remains in use as the Samsung Group corporate logo, as well as many of their other subsidiaries.