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Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.

This page only shows primary logo variants.
For other related logos and images, see:

Contents

1938–1969 1969–1976 1976–1978 (United States), 1976–1979 (South Korea) 1978–1992 (United States), 1979–1992 (South Korea) 1978–1989 (United States), 1979–1989 (South Korea)
1938–1969 1969–1976 1976–1978 (United States), 1976–1979 (South Korea) 1978–1992 (United States), 1979–1992 (South Korea) 1978–1989 (United States), 1979–1989 (South Korea)
1989–1992 1992–2005 2005–present 2005–present
1989–1992 1992–2005 2005–present 2005–present


1938–1969

Past(1938) samsung logo.png


Logopedia Info.svg

1969–1976

Samsung-1969-1980-Logo.png


Logopedia Info.svg

1976–1978

Samsung1976.png


Logopedia Info.svg

1978–1992 (United States), 1979–1992 (South Korea)

Samsung 1979 symbol.svg

In 1978, Samsung was brought into the United States.

1978–1989 (United States), 1979–1989 (South Korea)

Samsung (1979).svg

1989–1992

Samsung (1980).svg

1993–present

1993–2009

DESIGNER
Lippincott
TYPOGRAPHY
Linotype Univers 820 Condensed Black
USAGE
Official

The Samsung logo was designed by Lippincott.

2009–present

Samsung Wordmark.svg
DESIGNER
Unknown
TYPOGRAPHY
Linotype Univers 820 Condensed Black
USAGE
Official

2005–2015 (primary logo), 2015–present (secondary logo)

Samsung.svg
DESIGNER
Unknown
TYPOGRAPHY
Linotype Univers 820 Condensed Black
USAGE
Official

The 1992 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. This was introduced at the same time as the Imagine advertising campaign, launched on 9 June 2005.

Since 2015, Samsung Electronics has preferred to use the wordmark in favor of the oval logo in advertising and most other applications. The oval logo remains in use as the Samsung Group corporate logo, as well as many of their other subsidiaries.

External links


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