Samsung

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1938–1969	1969–1978	1976–1978 (interim)	1978–1992
1980–1992	1992–2005	2005–present	2013–present

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.

1938–1969

1969–1978

1976–1978 (interim)

The logo was used in some products.

1978–1992

1980–1992

1992–present

1992–2005

Designer:  Lippincott

Typography:  Linotype Univers 820 Condensed Black (modified)

Launched:  Unknown

A new logo designed by Lippincott was launched in 1992.

2005–present

Designer:  Unknown

Typography:  Linotype Univers 820 Condensed Black (modified) (logo) Samsung Sharp Sans (2015-present, corporate) (modified version of Sharp Sans) Breeze Sans/Samsung Sans (2013-2016, corporate) Samsung One (2016-present, corporate)

Launched:  9 June 2005

The 1992 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. This was introduced with the "Imagine" advertising campaign on 9 June 2005.

2013–present

Since 2013, Samsung has preferred to use the wordmark in advertising and most other applications. The oval logo remains in use as the Samsung Group corporate logo, as well as many of their other subsidiaries.

External links

• Samsung