Samsung

This article is about the conglomerate. For the publicly traded consumer electronics subsidiary, see Samsung Electronics.

This page only shows primary logo variants. For other related logos and images, see: Other

1938–1961	1961–1993	1969–1993	1993–2005	2005–present

Samsung Group (often shortened to Samsung) is a South Korean multinational manufacturing conglomerate. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Unlike its rival LG, Samsung is not a company in the traditional sense; it consists of multiple companies sharing the Samsung name and logo in a business group, similar to a Japanese keiretsu like Mitsubishi.

Samseong Sangsa

1938-1961

Samseong Geulub (until 1978)/Samsung Group (since 1978)

1961–1993

After starting of heavy industrialization in South Korea in 1961, the Samseong Geulub was originally a trading company without any regular corporate logo, instead using the Hanja 三星 (sam-seong, lit. "three stars") on product labels. The Hanja wordmark still used until 1993, when Samsung's identity was drastically refreshed.

1969–1993

In 1969, Samsung's first corporate symbol was introduced: a three-pointed star with an "S" for Samsung within. Its subsidiaries each used their own logos or variations of the star with a different letter inside.

In 1978 Samseong Geulub changed name to Samsung Group after entering to the American market.

1993–present

1993–2005

Designer:  Joe Finocchiaro and Constance Birdsall for Lippincott & Margulies

Typography:  Linotype Univers 820 Condensed Black (modified)

Launched:  November 1, 1993

In 1993, then-CEO Lee Kun-hee decided to drastically streamline the Samsung Group due to its reputation of low-quality products. This resulted in Samsung retiring the S-star for good and introducing a unified identity for the group designed by Lippincott, with all of its subsidiaries adopting a consistent design scheme.

2005–present

Designer:  In-house

Typography:  Linotype Univers 820 Condensed Black (modified)

Launched:  June 9, 2005

A slightly revised version of the 1993 logo (with reduced kerning in the letters) debuted with Samsung Electronics' "Imagine" advertising campaign on June 9, 2005.

External links

• Official website