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Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.

This page only shows primary logo variants.
For other related logos and images, see:


1938–1969 1969–1978 1976–1978 (interim) 1978–1992 1978–1992
1938–1969 1969–1978 1976–1978 (interim) 1978–1992 1978–1992
1980–1992 1992–2005 2005–present 2014-present
1980–1992 1992–2005 2005–present 2014-present





1976–1978 (interim)

Samsung Interim 1976.svg

The logo was used in some products.


Samsung 1979 symbol.svg

In 1978, Samsung was brought into the United States.


Samsung (1979).svg

Even the 1980 logo was used, the logo still used until 1993.


Samsung (1980).svg



Samsung (1993).svg
Designer:  Lippincott
Typography:  Linotype Univers 820 Condensed Black

The Samsung logo was designed by Lippincott.


Samsung wordmark 2005.svg
Designer:  Unknown
Typography:  Linotype Univers 820 Condensed Black (logo)
Samsung Sharp Sans (2015-present; corporate)
(modified version of Sharp Sans)

Breeze Sans/Samsung Sans (2013-2016; corporate)
Samsung One (2016-present; corporate)

The 1993 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. This was introduced at the same time as the Imagine advertising campaign, launched on 9 June 2005.


Since 2014, Samsung Electronics has preferred to use the wordmark in favor of the oval logo in advertising and most other applications. The oval logo remains in use as the Samsung Group corporate logo, as well as many of their other subsidiaries.

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