Samsung Group (often shortened to Samsung) is a South Korean multinational manufacturing conglomerate. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.
The 1993 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. This was introduced with the "Imagine" advertising campaign for their Samsung Electronics division on June 9, 2005.