Samsung

This page only shows primary logo variants.

For other related logos and images, see:

Other

Contents

1938–1969	1969–1979	1976–1979 (interim)	1979–1980


1980–1993	1993–2005	2005–present	2013–present

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.

1938–1969

1969–1979

1976–1979 (interim)

The logo was used in some products. This was used by Samsung Group as well.

1979–1980

1980–1993

1993–present

1993–2005

Designer:

Lippincott

Typography:

Linotype Univers 820 Condensed Black (modified)

Launched:

November 1, 1993

A new logo designed by Lippincott was launched in 1993.

2005-2013 (Electronics); 2005–present (Group)

Designer:

Unknown

Typography:

Linotype Univers 820 Condensed Black (modified) (logo)
Samsung Sharp Sans (2015-present, corporate)
(modified version of Sharp Sans)
Breeze Sans/Samsung Sans (2013-2016, corporate)
Samsung One (2016-present, corporate)

Launched:

June 9, 2005

The 1993 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. This was introduced with the "Imagine" advertising campaign on June 9, 2005.

2013–present

Since 2013, Samsung has preferred to use the wordmark in advertising and most other applications. The oval logo remains in use as the Samsung Group corporate logo, as well as many of their other subsidiaries.