Samsung ATIV series of Windows laptops, tablets, convertibles and smartphones was launched in 2012. Samsung ATIV replaces both Samsung Notebook (also known as Samsung Sens in Korea) line of laptops and the Samsung Omnia line of smartphones.
The ATIV line was discontinued in 2014 in favor of the relaunched Samsung Notebook series, later known as Samsung Galaxy Book, and the Galaxy TabPro S in 2016 (which later became part of the Galaxy Book series). Also, Samsung stopped making Windows Phones after the release of ATIV SE in favor of the Android-based Samsung Galaxy line of smartphones.