In 1999, the panda bear was replaced by a red circle with the letters "Santa Isabel" in cursive Frutiger Bold typography and underneath it a white smile. This logo was designed by Chilean agency IMAX Branding[1].
2002–2007[]
Designer:
Unknown
Typography:
Frutiger Bold Italic
Launched:
Unknown
In 2002, the logo circle gained a 3D effect upwards.
2007–2011[]
Designer:
AM Design
Typography:
Frutiger Bold Italic
Launched:
Unknown
In 2007, the logo was modified, with a more worked 3D design.
2011[]
Designer:
Unknown
Typography:
Helvetica Rounded
Launched:
Unknown
In 2011, Santa Isabel tried to introduce the name SISA (shorthand of Santa Isabel Sociedad Anónima), using this logo in advertising and even opening stores with this logo. Although the logo was dropped the same year, the name SISA is still used as an in-house shorthand for the supermarket.
The logo was the same, only with the name replaced by its acronym for Helvetica Rounded typography.