In 1999, the panda bear was replaced by a red circle with the letters "Santa Isabel" in cursive Frutiger Bold typography and underneath it a white smile. This logo was designed by Chilean agency IMAX Branding[1].
2002ā2007[]
Designer:
Unknown
Typography:
Frutiger Bold Italic
Launched:
Unknown
In 2002, the logo circle gained a 3D effect upwards.
2007ā2011[]
Designer:
AM Design
Typography:
Frutiger Bold Italic
Launched:
Unknown
In 2007, the logo was modified, with a more worked 3D design.
2011[]
Designer:
Unknown
Typography:
Helvetica Rounded
Launched:
Unknown
In 2011, Santa Isabel tried to introduce the name SISA (shorthand of Santa Isabel Sociedad AnĆ³nima), using this logo in advertising and even opening stores with this logo. Although the logo was dropped the same year, the name SISA is still used as an in-house shorthand for the supermarket.
The logo was the same, only with the name replaced by its acronym for Helvetica Rounded typography.