Logopedia
Logopedia
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1976-1985 1985ā€“1994 1994ā€“1999 1999ā€“2011
1976-1985 1985ā€“1994 1994ā€“1999 1999ā€“2011
2002ā€“2007 2007ā€“2011 2011 2011ā€“present
2002ā€“2007 2007ā€“2011 2011 2011ā€“present

Santa Isabel is a Chilean supermarket chain, part of the conglomerate Cencosud.

1976ā€“1985[]

Santa Isabel (1976-1985)

The first Santa Isabel logo consisted on a shopping cart with the letters "Sta. Isabel". It was used on print advertising until 1985.

1985ā€“1999[]

1985ā€“1994[]

Santa Isabel 1991

In 1985, the panda appeared complete and back, the text "SANTA ISABEL" in its own typography (similar to AvantGarde) in red.

1994ā€“1999[]

Santa Isabel 1994

In 1994, he focused only on the wordmark, occasionally with the panda bear behind the logo.

1999ā€“2011[]

1999ā€“2002[]

Santa Isabel 1999
Designer:  IMAX Branding
Typography:  Frutiger Bold Italic
Launched:  December 17, 1999

In 1999, the panda bear was replaced by a red circle with the letters "Santa Isabel" in cursive Frutiger Bold typography and underneath it a white smile. This logo was designed by Chilean agency IMAX Branding[1].

2002ā€“2007[]

Santa Isabel 2002
Designer:  Unknown
Typography:  Frutiger Bold Italic
Launched:  Unknown

In 2002, the logo circle gained a 3D effect upwards.

2007ā€“2011[]

Santa Isabel 2007
Designer:  AM Design
Typography:  Frutiger Bold Italic
Launched:  Unknown

In 2007, the logo was modified, with a more worked 3D design.

2011[]

Santa Isabel 2011 1
Designer:  Unknown
Typography:  Helvetica Rounded
Launched:  Unknown

In 2011, Santa Isabel tried to introduce the name SISA (shorthand of Santa Isabel Sociedad AnĆ³nima), using this logo in advertising and even opening stores with this logo. Although the logo was dropped the same year, the name SISA is still used as an in-house shorthand for the supermarket.

The logo was the same, only with the name replaced by its acronym for Helvetica Rounded typography.

2011ā€“present[]

Santa Isabel 2011 2
Designer:  IMAX Branding
Typography:  Frutiger Bold Italic (Santa Isabel)
Rezland (cencosud)
Launched:  Unknown

In August 2011, the red circle and smile completely disappear from the logo, replacing them with the Cencosud circle behind the Santa Isabel brand.

It was designed by IMAX Branding[2].

References[]

  1. ā†‘ IMAX Branding - Santa Isabel
  2. ā†‘ IMAX Branding - ParĆ­s
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