This logo was designed by Chilean agency IMAX Branding.
In 2011, Santa Isabel tried to introduce the name SISA (shorthand of Santa Isabel), using this logo in advertising and even opening stores with this logo. Although the logo was dropped the same year, the name SISA is still used as an in-house shorthand for the supermarket.
Notes and references
Chile: Jumbo | Santa Isabel | Spid 35
Cencosud Shopping Centers
1Previously owned by Corporación EW