Having used the same logo for almost all of its existence, Sat.1 adopted an altered logo along with a new on-air design on 1 September 2001. The ball did however remain and was at the centre of the graphics, which were created by Velvet mediendesign. The number of coloured stripes on the ball was reduced from twelve to nine, and the font of the text changed. The redesign came with a new slogan, Powered by emotion.
Another redesign was launched on 3 September 2004, this time with graphics by Bruce Dunlop & Associates in Munich. The new slogan was Sat.1zeigt’s allen (Sat.1 shows it all). Also, the ball simply became red, dropping all other colours.
A new flat set of idents and bumpers was unveiled on 13 February 2008 and introduced on-air on 17 March. The ball was now separate from the text, and have remained so ever since. The ball remained red, though the number of stripes decreased from nine to eight.
On 16 September 2009, Sat.1 received a brand makeover. The ball was now given a silver 3D look and the stripes were now pink. Along with the new logo, the channel received a new glossy graphics set and a new slogan in English: Colour your life.
On 16 August 2011, Sat.1 unveiled a refreshed logo (which returned the old rainbow colours of the ball but still kept the previous 3D silver look). The new graphics were developed by Creative Solutions, the in-house creative agency of Sat.1’s owner, ProSiebenSat.1 Media.
With this logo, the channel stated to emphasize its slogan, Colour your life!, and the versatility, diversity and modernity of its programming. The logo also represented the message that Sat.1 is a channel for the whole family and for the emotions.
On 12 October 2016, Sat.1 refreshed its iconic logo once again, designed in-house by Creative Solutions, this time with the ball’s segments reduced from eight to seven. Moreover, the colour ribbons were drawn thicker and the ball itself was rendered more glossy and vivid.