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Sat.1 is one of the most popular television channels in Germany and its first private television channel. It is owned by ProSiebenSat.1 Media.

It was launched in 1984 as PKS and renamed to Sat 1 the following year, and then to Sat.1. The channel is easily identifiable by its trademark multicolored ball, which has been its logo since 1986, and by the iconic four-note jingle C D G E, in use since 1995.

This page only shows primary logo variants.
For other related logos and images, see: /Other

Contents

Pks Sat 1 Logo 1980 Sat.1 logo 90s Sat.1 logo 2001 Sat.1 logo 2004
1984–1985 1985–1986 1986–2001 2001–2004 2004–2008
 
Sat.1 logo 2008 Sat.1 logo 2009 SAT.1Logo2011 Sat.1 logo 2016
2008–2009 2009–2011 2011–2016 2016–present


PKS

1984–1985

Pks

Sat.1 was launched in 1984 as PKS Programmgesellschaft für Kabel- und Satellitenrundfunk.

Sat 1

1985–1986 

Sat 1 Logo 1980

In 1985, PKS was renamed to Sat 1, and its first logo consists of a color wheel with 16 stripes.

Sat.1

1986–1996

Sat.1 logo 90s

At this point, the logo was totally changed. The wheel was now a ball and the name of the channel was appended to the logo. The 16 stripes were reduced to 12.

1996–2001

Sat11996

In 1996, an alternative logo was introduced, which uses the SAT.1 wordmark inside a black oval.

2001–2004

Sat.1 logo 2001

Having used the same logo for almost all of its existence, Sat.1 adopted an altered logo along with a new on-air design on 1 September 2001. The ball did however remain and was at the center of the graphics, which were created by Velvet mediendesign. The number of colored stripes on the ball was reduced from twelve to nine, and the font of the text changed. The redesign came with a new slogan, Powered by emotion.

2004–2008

Sat.1 logo 2004

Another redesign was launched on 3 September 2004, this time with graphics by Bruce Dunlop & Associates in Munich. The new slogan was Sat.1 zeigt’s allen (Sat.1 shows it all). Also, the ball simply became red, dropping all other colours.

2008–2009

Sat.1 logo 2008

A new flat graphics package was unveiled on 13 February 2008 and introduced on-air on 17 March. The ball was now separate from the text, and have remained so ever since. The ball remained red, though the number of stripes decreased from nine to eight.

2009–2011

Sat.1 logo 2009

On 16 September 2009, Sat.1 received a brand makeover. The ball was now given a silver 3D look; along with the new logo, the channel received a new glossy graphics package and a new tagline in English: Colour Your Life.

2011–2016

SAT.1Logo2011

On 16 August 2011, Sat.1 unveiled a refreshed logo (which returned the old rainbow colours of the ball but still kept the previous 3D silver look). The new graphics were developed by Creative Solutions, the in-house creative agency of Sat.1’s owner, ProSiebenSat.1 Media.

With this logo, the channel stated to emphasize its slogan, Colour your life!, and the versatility, diversity, and modernity of its programming. The logo also represented the message that Sat.1 is a channel for the whole family and for the emotions.

2016–present

Sat.1 logo 2016

On 12 October 2016, Sat.1 refreshed its iconic logo once again, designed in-house by Creative Solutions, this time with the ball’s segments reduced from eight to seven. Moreover, the colour ribbons were drawn thicker and given more prominence, and the ball itself was rendered more glossy and vivid.

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