Discovery Science Network
Science was first launched as Discovery Science Network in 1996.
Discovery Science Channel
Discovery Science Network was rebranded as Discovery Science Channel in 1998.
The Science Channel
This altered logo was adopted in 2005.
The Science Channel received a complete graphical overhaul on December 22, 2007, removing the word "The" from its name and becoming simply Science Channel. Its new identity was made by Thornberg & Forester, and included a completely new logo. The logo features the letters "Sc", which are also the same letters used in the symbol for the element Scandium. The typeface used is a modified version of ITC Avant Garde Gothic.
Sometime in 2010, Discovery Communications introduced a 3D version of the logo, which was also used as a onscreen bug.
- Thornberg & Forester - Science Channel ID's
- Thornberg & Forester Create New Face and Brain Chain Package for Science Channel Brand
- Under Consideration
- Discovery Delivers New-Look Science
On June 8, 2011, Science Channel adopted a new look. It also dropped the word "Channel" from its name, making it simply known as Science. This logo was nicknamed the "Morph". It would turn into various objects such as ants, henceforth named.
On December 23, 2016, Discovery Communications (later Discovery, Inc.) debuted a new logo for Science after five years. This rebrand was done by Sibling Rivalry, a New York-based design agency.
Television networks in the United States
"The Big Five": ABC | NBC | CBS | Fox | The CW