Science

Contents
1996–1998	1998–2002	2002–2005	2005–2007	2007–2011	2011–2016	2016–present

Discovery Science Network

1996–1998

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Science was first launched as Discovery Science Network in 1996.

Discovery Science Channel

1998–2002

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Discovery Science Network was rebranded as Discovery Science Channel in 1998.

The Science Channel

2002–2005

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In April 2002, Discovery Science Channel was rebranded as The Science Channel. The network's new identity was created by Concrete Pictures.[1]

2005–2007

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This altered logo was adopted in 2005.

Science Channel

2007–2011

DESIGNER Thornberg & Foster

TYPOGRAPHY ITC Avant Garde Gothic

USAGE Official

The Science Channel received a complete graphical overhaul on December 22, 2007, removing the word "The" from its name and becoming simply Science Channel. Its new identity was made by Thornberg & Forester, and included a completely new logo. The logo features the letters "Sc", which are also the same letters used in the symbol for the element Scandium. The typeface used is a modified version of ITC Avant Garde Gothic.

Sometime in 2010, Discovery Communications introduced a 3D version of the logo, which was also used as a onscreen bug.

3D logo

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HD logo

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• Thornberg & Forester - Science Channel ID's
• Thornberg & Forester Create New Face and Brain Chain Package for Science Channel Brand
• Under Consideration
• Discovery Delivers New-Look Science

Science

2011–2016

DESIGNER Unknown

TYPOGRAPHY Unknown

USAGE Official

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Flat version

Inverted version

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On June 8, 2011, Science Channel adopted a new look. It also dropped the word "Channel" from its name, making it simply known as Science. This logo was nicknamed the "Morph". It would turn into various objects such as ants, henceforth named.

• Brand New
• Brand New

2016–present

DESIGNER Sibling Rivalry

TYPOGRAPHY Garage Gothic

USAGE Official

On December 23, 2016, Discovery Communications (later Discovery, Inc.) debuted a new logo for Science after five years. This rebrand was done by Sibling Rivalry, a New York-based design agency.

Abbreviated version

Cubed version

Screen bug

• Sibling Rivalry
• Brand New