Logopedia
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Logopedia
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Contents

1994–1996 (pre-launch) 1996–1998 1998–2002 2002–2005
1994–1996 (pre-launch) 1996–1998 1998–2002 2002–2005
2005–2007 2007–2011 2011–2016 2016–present
2005–2007 2007–2011 2011–2016 2016–present

Quark

1994–1996 (pre-launch)

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Discovery Science Network

1996–1998

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Science was first launched as Discovery Science Network in 1996.

Discovery Science Channel

1998–2002

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Discovery Science Network was rebranded as Discovery Science Channel in 1998.

The Science Channel

2002–2005

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In April 2002, Discovery Science Channel was rebranded as The Science Channel. The network's new identity was created by Concrete Pictures.[1]

2005–2007

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This altered logo was adopted in 2005.

Science Channel

2007–2011

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Designer:  Thornberg & Foster
Typography:  ITC Avant Garde Gothic
Launched:  22nd December 2007

The Science Channel received a complete graphical overhaul on December 22, 2007, removing the word "The" from its name and becoming simply Science Channel. Its new identity was made by Thornberg & Forester, and included a completely new logo. The logo features the letters "Sc", which are also the same letters used in the symbol for the element Scandium. The typeface used is a modified version of ITC Avant Garde Gothic.

Sometime in 2010, Discovery Communications introduced a 3D version of the logo, which was also used as a onscreen bug.

Science

2011–2016

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Designer:  Imaginary Forces
Typography:  Unknown
Launched:  8th June 2011
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On June 8, 2011, Science Channel adopted a new look. It also dropped the word "Channel" from its name, making it simply known as Science. This logo was nicknamed the "Morph". It would turn into various objects such as ants, henceforth named.

2016–present

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Designer:  Sibling Rivalry
Typography:  DIN Condensed
Launched:  23rd December 2016

On December 23, 2016, Discovery Communications (later Discovery, Inc.) debuted a new logo for Science after five years. This rebrand was done by Sibling Rivalry, a New York-based design agency.


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