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[[File:Screen Gems Television Logo 1955 c.jpg|alt=Screen Gems "torch lady" logo, 10th anniversary variant|center|thumb|250x250px]]It was sometimes preceded onscreen by Columbia's own beveled-letter wordmark over an image of a soundstage, with the voice-over "From Columbia Pictures, a Screen Gems production." |
[[File:Screen Gems Television Logo 1955 c.jpg|alt=Screen Gems "torch lady" logo, 10th anniversary variant|center|thumb|250x250px]]It was sometimes preceded onscreen by Columbia's own beveled-letter wordmark over an image of a soundstage, with the voice-over "From Columbia Pictures, a Screen Gems production." |
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[[File:Columbia TVlogo 01.jpg|center|thumb|250x250px]] |
[[File:Columbia TVlogo 01.jpg|center|thumb|250x250px]] |
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| − | In the early 1960s, an animated logo was introduced consisting of abstract lines (the so-called "dancing sticks"), with the company name in a "hand-lettered" font resembling Dom Casual |
+ | In the early 1960s, an animated logo was introduced consisting of abstract lines and flashing dots of color (the so-called "dancing sticks"), ending with the company name displayed in a "hand-lettered" font resembling Dom Casual. A black-and-white version was added to non-color programs.<gallery> |
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Revision as of 18:31, 17 March 2021
Screen Gems Inc. was the first television production subsidiary of the Hollywood motion picture studio Columbia Pictures. Its name was taken from the original marketing slogan of Columbia, "Gems of the Screen."
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| 1948–1955 | 1955–1965 | 1965–1974 |
1948–1955
The earliest productions of the company bore no actual logo on-screen, but just the company name in plain text.
During the 1950s, this was replaced by a logo featuring the text "A Screen Gems Inc. Film Production" inside a television screen.
1955–1965
This logo adopted the "torch lady" from its parent company Columbia Pictures, and was the first to openly acknowledge the company's connection to that studio.
It was sometimes preceded onscreen by Columbia's own beveled-letter wordmark over an image of a soundstage, with the voice-over "From Columbia Pictures, a Screen Gems production."
In the early 1960s, an animated logo was introduced consisting of abstract lines and flashing dots of color (the so-called "dancing sticks"), ending with the company name displayed in a "hand-lettered" font resembling Dom Casual. A black-and-white version was added to non-color programs.
.png "Screen Gems Television (1963).png (181 KB)")
1965–1974
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In 1965 Screen Gems launched a new logo, designed by Tom Geismar of Chermayeff & Geismar. The logo forms a filmstrip roll shaped like a stylized "S", as seen in the TV counterpart's logo animation. The name of the company appeared below in Helvetica type.
In the 1970s, the tagline "A Division of Columbia Pictures Industries, Inc." was added below the company name.
This logo's televisual version, commonly known as the "Screen Gems S from Hell," was frightening to many viewers in childhood, partly due to the eerie synthesizer music accompanying it, composed by Eric Siday.
“For a logo from the Sixties, this features very smooth animation, especially when compared to other logos of the time. However, this logo has gained somewhat of a cult following due to its notoriety for scaring some viewers.”
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In 1974, Screen Gems was renamed to Columbia Pictures Television. The Screen Gems name was brought back in 1999 for its film counterpart.
See also
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Screen Gems Inc. |
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