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| 1886–1923 | 1923–1958 | 1958–1963 | 1963–1984 | 1984–1994 |
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| 1994–2004 | 2004–2010 | 2010–2019 | 2019–present | |
Sears Roebuck and Company
1886–1923
This is Sears' first logo from when it began as a mail order catalog. This logo is still used on occasion for promotional items.
Sears
1923–1958
A better version of this logo is needed, due to the picture quality, inaccuracies or other issues with the uploaded logo. You can help Logopedia by uploading it here.
1958–1966
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An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.
The font became Goudy Old Style.
1966–1984
1984-2004
1984–1994
In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters.
1994–2004
This is a modified version of the 1984 logo. It is still in use in Mexico, and is still widely seen in the United States despite being succeeded by three other logos. It is still in use at several stores and malls in the United States.
2004–2010
In November 2004, following the merger with Kmart and the creation of the Sears Holdings Corporation, the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries such as Sears Grand and Sears Archives, and also in Canada until 2016.
2010–present
2010–2019
In late 2010, the entire font on the wordmark was changed and made lowercase.
2019–present
Sears' logo changed to a more positive image after emerging from bankruptcy in early 2019 under a new parent company Transform Holdco LLC. The Sears wordmark is still the same, but bolder, then the new icon is an "infinity loop" with a light green gradient. It almost looks like the Airbnb logo. Their new slogan is, "Making Moments Matter." Sears will shrink their locations to 425 stores.
External links
