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|Sears logo 2004.svg|2004–2010 |
|Sears logo 2004.svg|2004–2010 |
||
|Sears logo 2010.svg|2010–2019 |
|Sears logo 2010.svg|2010–2019 |
||
| − | |Sears 2019.svg| |
+ | |Sears 2019.svg|2019–2020 |
| + | |Sears_-_2020.png|2020–present}} |
||
| + | |||
==Sears Roebuck and Company== |
==Sears Roebuck and Company== |
||
===1886–1923=== |
===1886–1923=== |
||
| − | [[File:Sears Roebuck & Company.jpg| |
+ | [[File:Sears Roebuck & Company.jpg|300px|center]] |
This is '''Sears'''' first logo from when it began as a mail order catalog. This logo is still used on occasion for promotional items. |
This is '''Sears'''' first logo from when it began as a mail order catalog. This logo is still used on occasion for promotional items. |
||
==Sears== |
==Sears== |
||
===1923–1958=== |
===1923–1958=== |
||
| − | [[File:Sears Original logo.png|center| |
+ | [[File:Sears Original logo.png|center|300px]] |
{{Better logo needed}} |
{{Better logo needed}} |
||
| − | === |
+ | ===1958–1966=== |
| − | [[File:Sears 1967.png|center| |
+ | [[File:Sears 1967.png|center|300px]] |
{{SVG needed}} |
{{SVG needed}} |
||
The font became Goudy Old Style. |
The font became Goudy Old Style. |
||
| − | === |
+ | ===1966–1984=== |
| − | [[File:Sears1963.svg|center| |
+ | [[File:Sears1963.svg|center|300px]] |
| − | === |
+ | === 1984–2004 === |
| + | ==== 1984–1994 ==== |
||
[[File:Sears logo (1984-1994).svg|center|300px]] |
[[File:Sears logo (1984-1994).svg|center|300px]] |
||
In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters. |
In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters. |
||
| − | ===1994–2004=== |
+ | ==== 1994–2004 ==== |
[[File:Sears logo (1994-2004).svg|center|300px]] |
[[File:Sears logo (1994-2004).svg|center|300px]] |
||
| − | This is a modified version of the 1984 logo. It is still in use in [[Sears (Mexico)|Mexico]], and is still widely seen in the United States despite being succeeded by |
+ | This is a modified version of the 1984 logo. It is still in use in [[Sears (Mexico)|Mexico]], and is still widely seen in the United States despite being succeeded by three other logos. It is still in use at several stores and malls in the United States. |
===2004–2010=== |
===2004–2010=== |
||
[[File:Sears logo 2004.svg|300px|center]] |
[[File:Sears logo 2004.svg|300px|center]] |
||
| − | In November 2004, following the merger with [[Kmart]] and the creation of the [[Sears Holdings Corporation]], the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries, and also [[Sears Canada|in Canada]] until 2016. |
+ | In November 2004, following the merger with [[Kmart]] and the creation of the [[Sears Holdings Corporation]], the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries such as [[Sears Grand]] and [[Sears Archives]], and also [[Sears Canada|in Canada]] until 2016. |
| − | <gallery |
+ | <gallery spacing="medium" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
Sears logo 2004 alt.svg|Alternate version with red streak. |
Sears logo 2004 alt.svg|Alternate version with red streak. |
||
</gallery> |
</gallery> |
||
| − | ===2010–2019=== |
+ | === 2010–2019 === |
[[File:Sears logo 2010.svg|center|300px]] |
[[File:Sears logo 2010.svg|center|300px]] |
||
In late 2010, the entire font on the wordmark was changed and made lowercase. |
In late 2010, the entire font on the wordmark was changed and made lowercase. |
||
| − | <gallery |
+ | <gallery spacing="medium" widths="200" bordersize="none" bordercolor="transparent" position="center" captionalign="center" captionsize="medium" hideaddbutton="true"> |
Sears 2010.jpg|Glossy variant |
Sears 2010.jpg|Glossy variant |
||
| + | Sears 125.png|125th Anniversary logo |
||
</gallery> |
</gallery> |
||
| − | === |
+ | === 2019–2020 === |
[[File:Sears 2019.svg|center|300px]] |
[[File:Sears 2019.svg|center|300px]] |
||
| − | Sears' logo changed to a more positive image after emerging from bankruptcy in early 2019. The Sears wordmark is still the same, but bolder, then the new icon is an "infinity loop" with a light green gradient. Their new slogan is, "Making Moments Matter." |
+ | Sears' logo changed to a more positive image after emerging from bankruptcy in early 2019 under a new parent company [[Transform Holdco LLC]]. The Sears wordmark is still the same, but bolder, then the new icon is an "infinity loop" with a light green gradient. Their new slogan is, "Making Moments Matter." |
| + | |||
| + | === 2020–present === |
||
| + | [[File:Sears_-_2020.png|center|300px]] |
||
| + | |||
| + | {{SVG needed}} |
||
| + | In January 2020, Sears' logo received a minor change: the wordmark stays the same but the icon is slightly different. The "loop" is gone, making it resemble a house, or "home." It is not explained why this change was made, though it is possibly due to the logo looking too similar to [[Airbnb]]. Sears will shrink their locations to 425 stores. |
||
==External links== |
==External links== |
||
| Line 67: | Line 77: | ||
[[Category:Shopping]] |
[[Category:Shopping]] |
||
[[Category:Sears Holdings]] |
[[Category:Sears Holdings]] |
||
| + | [[Category:Retail outlets in El Salvador]] |
||
Revision as of 03:53, 13 February 2020
|
1923–1958 | 
|
|
|
| 1886–1923 | 1923–1958 | 1958–1963 | 1963–1984 | 1984–1994 |
|
|
|
|
|
| 1994–2004 | 2004–2010 | 2010–2019 | 2019–2020 | 2020–present |
Sears Roebuck and Company
1886–1923
This is Sears' first logo from when it began as a mail order catalog. This logo is still used on occasion for promotional items.
Sears
1923–1958
|
BETTER LOGO NEEDED |
1958–1966
|
|
SVG NEEDED |
The font became Goudy Old Style.
1966–1984
1984–2004
1984–1994
In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters.
1994–2004
This is a modified version of the 1984 logo. It is still in use in Mexico, and is still widely seen in the United States despite being succeeded by three other logos. It is still in use at several stores and malls in the United States.
2004–2010
In November 2004, following the merger with Kmart and the creation of the Sears Holdings Corporation, the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries such as Sears Grand and Sears Archives, and also in Canada until 2016.
2010–2019
In late 2010, the entire font on the wordmark was changed and made lowercase.
2019–2020
Sears' logo changed to a more positive image after emerging from bankruptcy in early 2019 under a new parent company Transform Holdco LLC. The Sears wordmark is still the same, but bolder, then the new icon is an "infinity loop" with a light green gradient. Their new slogan is, "Making Moments Matter."
2020–present
|
|
SVG NEEDED |
In January 2020, Sears' logo received a minor change: the wordmark stays the same but the icon is slightly different. The "loop" is gone, making it resemble a house, or "home." It is not explained why this change was made, though it is possibly due to the logo looking too similar to Airbnb. Sears will shrink their locations to 425 stores.
External links
