Logo used for several Sears Essentials concept stores, which combined elements of Sears and Kmart into a small non-mall location. The store concept ultimately failed because it didn't address the core issues plaguing Sears as a whole: a failure to adapt to the changing retail landscape and a lack of innovation. Most of the stores were soon converted into Sears Grand stores beginning in 2006, while the remaining stores became Kmart stores in 2011.