An NHL expansion team for Seattle was approved on December 4, 2018. This was a placeholder logo used until the team's name was formally announced.
Seattle Kraken[]
2020–present[]
Designer:
Brian Gundell for Adidas Creative Services
Typography:
Custom (wordmark)
Launched:
July 23, 2020 (reveal) August 30, 2021 (first used)
On July 23, 2020, the new name and logo for the franchise was unveiled. They were adopted to honor the city's maritime history. The team began play in the 2021-22 season.