This page only shows primary logo variants.
For other related logos and images, see:


1940–1954 1945–1959 1956–1975 1975–1982 1982–present
1940–1954 1945–1959 1956–1975 1975–1982 1982–present

Standard Games


Logopedia InfoWhite.svg LOGO MISSING

Sega was founded in 1940 as Standard Games to provide amusement games to military services in the United States.

Service Games


Service Games.svg


Sega's began operations as Service Games on September 1, 1946.



Sega (1956).svg

This logo is typically red, and is thought to be using a unique typeface invented by Sega. The Sega name, a portmanteau of Service Games first appeared two years prior to the company officially adopting it as its name on a slot machine produced by the company, the Diamond Star in 1954.



Sega (1975).svg
Designer:  Unknown
Typography:  Yagi Double
Launched:  October 11, 1975

On October 11, 1975, Sega adopted their current logo: a blue wordmark, sometimes sporting a white border. As with their previous logos, the origins of this design are unknown[citation needed], although it is thought to have been derived from the Yagi Double typeface, which was widely used during the 1970s by companies such as KNXT (now KCBS-TV) and CNN (despite launching in 1980). Coincidently, Nintendo also launched its current logo that same year.


Designer:  Unknown
Typography:  Yagi Double
Launched:  1982

Modifications were made to the wordmark in 1982; the E is wider, and the G and the A are now fused together. While there have been slight tweaks to the shape over the decades, the logo has remained largely consistent since the early 1980s, surviving its entry and eventual departure into the home console market and becoming a pure game publisher.

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