Sega was founded in 1940 as Standard Games to provide amusement games to military services in the United States.
Sega's first easily reproducible and standardized logo came into force during the late 1950s.
This logo is typically red, and is thought to be using a unique typeface invented by Sega.
At some point in 1975, Sega adopted their current logo: a blue wordmark, sometimes sporting a white border. As with their previous logos, the origins of this design are unknown, although it is thought to have been derived from the Yagi Double typeface, which was widely used during the 1970s by companies such as KNXT and CNN (despite launching in 1980). Coincidently, Nintendo also launched its current logo that same year.
Modifications were made to the typeface in 1982. While there have been slight tweaks to the shape over the decades, the logo has remained largely consistent since the early 1980s.
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