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This page only shows primary logo variants.
For other related logos and images, see:


1940–1954 1945–1959 1956–1975 1975–1982 1982–present
1940–1954 1945–1959 1956–1975 1975–1982 1982–present

Standard Games


Logopedia InfoWhite.svg LOGO MISSING

Sega was founded in 1940 as Standard Games to provide amusement games to military services in the United States.

Service Games


Service Games.svg


Sega's first easily reproducible and standardized logo came into force during the late 1950s.



Sega (1956).svg

This logo is typically red, and is thought to be using a unique typeface invented by Sega.



Sega (1975).svg
Designer:  Unknown
Typography:  Yagi Double

At some point in 1975, Sega adopted their current logo: a blue wordmark, sometimes sporting a white border. As with their previous logos, the origins of this design are unknown, although it is thought to have been derived from the Yagi Double typeface, which was widely used during the 1970s by companies such as KNXT and CNN (despite launching in 1980). Coincidently, Nintendo also launched its current logo that same year.


Designer:  Unknown
Typography:  Yagi Double

Modifications were made to the typeface in 1982. While there have been slight tweaks to the shape over the decades, the logo has remained largely consistent since the early 1980s.

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