Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1946–1959 1956–1975 1975–1982 1982–present
1946–1959 1956–1975 1975–1982 1982–present

Service Games[]

1946–1959[]

Service Games

 

Sega began operations as Service Games on September 1, 1946.

Sega[]

1956–1975[]

Sega (1956)

The Sega name, a clipping of 'Service' and 'Games', first appeared in 1954, two years prior to the company adopting it as its official name, on their Diamond Star slot machines.

1975–present[]

1975–1982[]

Sega (1975)
Designer:  Unknown
Typography:  Yagi Double
Launched:  October 11, 1975

On October 11, 1975, Sega adopted their current logo: a blue wordmark, sometimes sporting a white border. The font is set in dry-transfer typeface Yagi Double, which was a common display face for the era.

1982–present[]

Sega
Designer:  Unknown
Typography:  Yagi Double (modified)
Launched:  Unknown

Modifications were made to the wordmark in 1982; the E is wider, and the G and the A are now fused together. While there have been slight tweaks to the shape in various applications, the logo has remained largely consistent since the early 1980s, surviving its entry into and eventual departure out of the home console market and becoming primarily a game publisher.

External links[]

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