Selecta (ice cream)

For the original milk products, see Selecta (milk).

1948–1952	1952–1978	1978–1990	1990–1999	1999–2002
2002–2003	2003–2008	2008–present	2022–present	2025–present

1948–1952

SVG NEEDED

Unilever RFM Ice Cream would cite the brand’s foundation year as 1948.

1952–1978

BETTER LOGO NEEDED

1978–1990

1990–1999

Designer:  Design Systemat

Typography:  Unknown

Launched:  Unknown

Cake Shop Collection logo

50th Anniversary ad endcap (1998)

When RFM Corporation acquired Selecta from the Arce family, it used this classical logo. This will later used by its sister milk division founded in 1997.

1999–2002

Ad endcap (1999–2001)

Ad endcap (2001–2002)

In February 1999, after RFM partnered with Unilever to strengthen Selecta's market share in the ice cream segment of the Philippines, Selecta was welcomed into the Unilever Heartbrand product line of ice cream. Later on, Selecta gained its own Heartbrand logo. It expanded operations in Comoros and Tanzania.

2002–2003

Selecta used this logo until early 2003. This logo was later officially abandoned in 2006.

2003–present

2003–2008

Ad endcap (2004–2005)

Ad endcap (2006–2008)

In 2003, Selecta finally abandoned the script-like text of the company, officially giving way to the newly refreshed logo. 3 years later, Selecta had full usage of this logo.

2008–present

Ad endcap (2009–2011)

Ad endcap (2013)

Ad endcap (2015)

Ad endcap (2019–2020)

Ad endcap (2021)

Ad endcap (2021–2022)

Logo used on packaging (2015–present)

2022–present

Tilted variant

Alternate variant (2024–present)

2025–present