Selecta (ice cream)

1933–1978	1978–1990	1990–1999 (ice cream), 1990–2010 (milk)	1999–2002
2002–2003	2003–present (ice cream)	2010–present (milk)	2022–present (ice cream)

1933–1978

LOGO MISSING

Selecta was founded in 1933 when Ramon Arce started pasteurizing carabao milk near his home in Novaliches (then a part of Caloocan City), where carabaos were in abundance (Unilever RFM Ice Cream Inc. would cite the brand’s foundation year as 1948.).

1978–1990

LOGO MISSING

By the 1970s, Selecta’s carabao milk-based ice cream and fresh milk became available in supermarkets. Its milk was packaged in glass bottles while its ice cream was packaged in gold-colored tin containers.

1990–1999 (ice cream), 1990–2010 (milk)

SVG NEEDED

Cake Shop Collection logo

50th Anniversary ad endcap (1998)

When RFM Corporation acquired Selecta from the Arce family, it used this classical logo. This will later used by its sister milk division founded in 1997.

1999–2002

Ad endcap (1999–2001)

Ad endcap (2001–2002)

In February 1999, after RFM partnered with Unilever to strengthen Selecta's market share in the ice cream segment of the Philippines, Selecta was welcomed into the Unilever Heartbrand product line of ice cream. Later on, Selecta gained its own Heartbrand logo. It expanded operations in Comoros and Tanzania.

2002–2003

Selecta used this logo until early 2003. This logo was later officially abandoned in 2006.

2003–present (ice cream)

Ad endcap (2004–2005)

Ad endcap (2006–2008)

Ad endcap (2009–2011)

Ad endcap (2013)

Ad endcap (2015)

Ad endcap (2019–2020)

Ad endcap (2021)

Ad endcap (2021–2022)

Logo used on packaging (2015–present)

In 2003, Selecta finally abandoned the script-like text of the company, officially giving way to the newly refreshed logo. 3 years later, Selecta had full usage of this logo.

2010–present (milk)

SVG NEEDED

This logo is used by the milk business of Selecta, which is still operated by RFM.

2022–present (ice cream)

Main

Tilted variant

Alternative

BETTER LOGO NEEDED