For other related logos and images, see:
SAS-7 Adelaide began transmission on 26 July 1965 as SAS-10. The callsign stood for South Australian Telecasters South Australia.
In 1971, South Australian Telecasters was purchased by TVW Enterprises.
In April 1980, SAS-10 open their new translator in the Adelaide Foothills on UHF-52 (the first UHF TV translator in Australia, prior to the launch of SBS TV). When SBS TV began transmission in Adelaide in 1985, SAS-10 moved their translator to UHF-55.
This logo was used for a brief period by in 1984.
SAS Adelaide adopted this logo on 19 October 1985.
On 27 December 1987, both SAS-10 and ADS-7 switched ownership with SAS joining the Seven Network. With SAS-10 being owned by TVW-7 Perth, it made sense to just "swap" the two channels in Adelaide. It was made easier as both SAS and ADS broadcasted from the same tower on Mount Lofty, so it was just a matter of swapping the plugs of the Seven and Ten transmitters.
Television in South Australia