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SAS-7 Adelaide began transmission on 26 July 1965 as SAS-10. The callsign stood for South Australian Telecasters South Australia.
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In 1971, South Australian Telecasters was purchased by TVW Enterprises.
This logo was used for a brief period by in 1984.
SAS Adelaide adopted this logo on 19 October 1985.
On 27 December 1987, both SAS-10 and ADS-7 switched ownership with SAS joining the Seven Network. With SAS-10 being owned by TVW-7 Perth, it made sense to just "swap" the two channels in Adelaide. It was made easier as both SAS and ADS broadcasted from the same tower on Mount Lofty, so it was just a matter of swapping the plugs of the Seven and Ten transmitters.
Television in South Australia