This page only shows primary logo variants. For other related logos and images, see:
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| 1956–1969 | 1969 | 1969–1975 | March-September 1975 |
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| 1975–1989 | 1989–1999 | 2000–2003 | 2003–present |
HSV-7 Melbourne
1956–1969
HSV-7 Melbourne began transmission on 4 November 1956. This logo was used in articles promoting the launch of the station and it would later be adopted by TVW-7 Perth in 1967. The callsign stood for Herald Sun Victoria, although for publicity purposes it was said to stand for Herald Sun Vision.
Channel 7 Melbourne
1969
Seven Melbourne (first era)
1969–1975
Seven Color Television
March-September 1975
This logo was used for its first colour programmes between March and September 1975 when it adopted the "Rainbow 7" logo.
Seven Melbourne (second era)
1975–1989
1989–1999
2000-present
2000–2003
2003–present
| Television in Victoria
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| Melbourne ABV (ABC TV) | HSV (Seven) | GTV (Nine) | ATV (Ten) Regional Victoria Mildura and Sunraysia Remote Areas |
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