This page only shows primary logo variants. For other related logos and images, see:
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| 1956–1969 | 1969 | 1969–1975 | March-September 1975 |
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| 1975–1989 | 1989–1999 | 2000–2003 | 2003–present |
HSV-7 Melbourne
1956–1969
HSV-7 Melbourne began transmission on 4 November 1956. This logo was used in articles promoting the launch of the station and it would later be adopted by TVW-7 Perth in 1967. The callsign stood for Herald Sun Victoria, although for publicity purposes it was said to stand for Herald Sun Vision.
Channel 7 Melbourne
1969
Seven Melbourne (first era)
1969–1975
Seven Color Television
March-September 1975
This logo was used for its first colour programmes between March and September 1975 when it adopted the "Rainbow 7" logo.
Seven Melbourne (second era)
1975–1989
1989–1999
2000–2003
2003–present
| Television in Victoria
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| Melbourne ABV (ABC TV) | HSV (Seven) | GTV (Nine) | ATV (Ten) Regional Victoria Mildura and Sunraysia Remote Areas |
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