For other related logos and images, see:
HSV-7 Melbourne began transmission on 4 November 1956. This logo was used in articles promoting the launch of the station and it would later be adopted by TVW-7 Perth in 1967. The callsign stood for Herald Sun Victoria, although for publicity purposes it was said to stand for Herald Sun Vision.
Seven Melbourne (first era)
Seven Color Television
This logo was used for its first colour programmes between March and September 1975 when it adopted the "Rainbow 7" logo.
Seven Melbourne (second era)
Television in Victoria