- For the different television stations owned by the Seven Network, see Seven Sydney, Seven Melbourne, Seven Brisbane, Seven Queensland, Seven Adelaide and Seven Perth.
The Seven Network is a major Australian commercial free-to-air television network. It is owned by Seven West Media, and is one of five main free-to-air television networks in Australia.
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On 1 July 1962, ATN-7 Sydney and HSV-7 Melbourne came together to form Network 7. They would soon be joined by BTQ-7 Brisbane and ADS-7 Adelaide.
Australian Television Network (first era)
In 1963, Network 7 was rebranded the Australian Television Network.
Seven Network (first era)
This logo was first used across the metropolitan stations (sans Seven Perth) on 5 October 1969, featured the numeral seven inside a ring. Both BTQ-7 Brisbane and ADS-7 Adelaide would continue to use this logo until July 1976.
Colour television was introduced across the network on 1 March 1975, along with a new Circle 7 logo incorporating a bright ring of the colours of the visual light spectrum. This logo was later adopted by both BTQ-7 Brisbane and ADS-7 Adelaide in July 1976, by TVW-7 Perth in October 1977, and by SAS-7 Adelaide on 27 December 1987 after it switched ownerships with ADS-10.
Australian Television Network (second era)
In 1987, the network attempted to revert to its original name through a complete rebrand; however, the Seven Network name was ultimately kept and became the official name of the network with the Australian Television Network name being used in a secondary form and for network productions between 1987 and 1991.
Seven Network (second era)
On 23 January 1989, the recently renamed Seven Network introduced a new red logo with the circle modified to incorporate the numeral. This was based on ABC's television station WMAL-TV (later to become WJLA-TV) between 1975 and 2001. The new logo was rolled out along with evening soap Home and Away and a relaunched Seven Nightly News (later to become Seven News). In 1999, new idents and branding were introduced with the slogan "The One To Watch".
On New Years Day in 2000, Seven removed its ring and the ribbon logo was launched to coincide with the new millennium celebration and the 2000 Summer Olympics held in Sydney. The ribbon logo was used in five colour variants: red, orange, yellow, green and blue, to symbolise passion, involving, fun, life and energy respectively.
On 14 September 2003, the ribbon logo was simplified as it effectively became simply two angled trapezoids. The logo's gradient, shadows and colour-coded usages from the previous logo were removed, becoming solid red and this logo has been used for over 15 years. This logo was also launched on 1 January 2000 as an on-screen bug and as a print logo.
Free-to-air television in Australia
ABC (HD) | SBS (HD) | Seven (HD) | Nine (HD) | 10 (HD)