- For the different television stations owned by the Seven Network, see Seven Sydney, Seven Melbourne, Seven Brisbane, Seven Queensland, Seven Adelaide and Seven Perth.
|This page only shows primary logo variants.|
For other related logos and images, see /Other
The Seven Network is a major Australian commercial free-to-air television network. It is owned by Seven West Media, and is one of five main free-to-air television networks in Australia.
Australian Television Network (first era)
In 1963, ATN-7 Sydney and HSV-7 Melbourne came together to form the Australian Television Network. They would soon be joined by BTQ-7 Brisbane and ADS-7 Adelaide.
Seven Network (first era)
The network's first logo produced and used across the metropolitan stations on 5 October 1969, featured the numeral seven inside a ring. BTQ-7 Brisbane would continue to use this logo until July 1976. This logo would later be adopted in 1971 by regional station RTQ-7 Rockhampton (now WIN Queensland).
Colour television was introduced across the network on 1 March 1975, along with a new Circle 7 logo incorporating a bright ring of the colours of the visual light spectrum. This logo was later adopted by BTQ-7 Brisbane in July 1976 and by TVW-7 Perth in October 1977.
Australian Television Network (second era)
In 1987, the network attempted to revert to its original name through a complete rebrand; however, the Seven Network name was ultimately kept and became the official name of the network with the Australian Television Network name being used in a secondary form. The name appeared at the end of some programmes between 1987 and 1991.
Seven Network (second era)
On 23 January 1989, the recently renamed Seven Network introduced a new red logo with the circle modified to incorporate the numeral. This was based on ABC's television station WMAL-TV (later to become WJLA-TV) between 1975 and 2001. The new logo was rolled out along with evening soap Home and Away and a relaunched Seven Nightly News (later to become Seven News).
On 1 January 2000, Seven removed its ring and the ribbon logo was launched to coincide with the new millennium celebration and the 2000 Summer Olympics held in Sydney. The ribbon logo was used in five colour variants: red, orange, yellow, green and blue, to symbolise passion, involving, fun, life and energy respectively.
On 14 September 2003, the 2000 ribbon logo was simplified. Effectively, the logo became simply two angled trapezoids, lost its gradient, shadows and colour-coded usages and become solid red. This logo was also launched on 1 January 2000 as an on-screen bug and as a print logo. In November 2012, the logo was slightly modified with the shape of it remaining the same. The upper right corner was lighter red than the remaining logo until it was reverted to its solid red appearance on 1 February 2016.
Free-to-Air TV in Australia
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