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| 1900–1904 | 1904–1909 | 1909–1930 | 1930–1948 | 1948–1955 | 1955–1971 | 1971–present |
1900–1904
1904–1909
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1909–1930
1930–1948
1948–1955
By this time period, the now-iconic yellow-and-red shell design began to materialize. The colors used on the logo are thought to relate to those of the flag of Spain, as Shell built early service stations in California, previously a Spanish colony.
1955–1971
1955–1961
1961–1971
1971–present
Flag
Older flag
Variant as seen on some filling station signage, similar to the 1961 logo
The shell design was modified to its current form in 1971; this logo was created by Raymond Loewy.
1971–1995
Variant with black Wordmark
1995–1999
The wordmark typeface was changed in 1995.
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