This page only shows primary logo variants.
For other related logos and images, see:


1885–1905 1893–1905 1905–1910 1910–1919 1919–1926
1885–1905 1893–1905 1905–1910 1910–1919 1919–1926
1926–present 1974–1999 1982–1999 1999–present
1926–present 1974–1999 1982–1999 1999–present


Designer:  Henry Sherwin
Typography:  Unknown
Launched:  Unknown

The first logo of Sherwin Williams was designed by one of the founders Henry Sherwin, who decided to adopt a chameleon on a painter's palette as the official logo, which it was ironically nicknamed as the "Chameleon" logo.


Designer:  George W. Ford
Typography:  Unknown
Launched:  Unknown

This is the original logo designed by George W. Ford in 1893, which it was nicknamed as "Cover the Earth" logo. The can spilling paint over the earth depicts Sherwin-Williams as an aspiring and rapidly expanding company. This logo was in circulation along with the Chameleon logo until 1905.



The initials of the company were added to the paint can in 1905. This logo replaced the Chameleon logo and it has been used officially by the company since then.



The tagline "Cover the Earth" was added in 1910.



In 1919, a "P" was added to the paint can, to complete the full name of the company: Sherwin-Williams Paints.

This became the current design of the logo.


1926–1974, 1979–present

Sherwin Williams (1961).svg
Designer:  Unknown
Typography:  Unknown
Launched:  Unknown

The logo was briefly replaced in 1974, due to the company feeling that it didn't reflect an "environmentally aware, diversified manufacturer". This change wasn't well received by customers, so the logo was reverted in 1979.

As today however, the logo has been criticized because of its appearance of a can spilling red paint (that can be confused with blood) over the planet with the tagline "Cover the Earth", which can be misinterpreted as a sinister symbol or as an anti-environmental message. It's even considered as one of the worst corporate logos ever made.

Over the past years there have been complaints saying the logo is too outdated for modern times and it needs a change, but the company refuses to change it due to how "iconic" it is and how it represents their history.


Sherwin Williams (1974).svg
Designer:  Unknown
Typography:  Unknown
Launched:  Unknown

In replacement of the previous logo, Sherwin Williams adopted a new one, under the advertising banner "More Than a Paint Store". This logo consisted of the name of the company with a hint of painting lingering in the down strokes of the L's. The logo was later used along with the Cover the Earth logo until 1999.



Both logos were formally combined in 1982, placing the 1926 logo inside of a blue square above the wordmark.


Sherwin Williams.svg

In 1999, the wordmark was simplified and the square which contained the 1926 logo was removed.


  1. http://excellence.sherwin.com/history_timeline.html