This page only shows primary logo variants.
For other related logos and images, see:
/Other

Contents

1885–1905 1893–1905 1905–1910 1910–1919 1919–1926
1885–1905 1893–1905 1905–1910 1910–1919 1919–1926
 
1926–present 1974–1999 1982–1999 1999–present
1926–present 1974–1999 1982–1999 1999–present

1885–1905

Sherwin-williams-1885-logo.png
DESIGNER
Henry Sherwin
TYPOGRAPHY
Unknown
USAGE
Official
ALSO KNOWN AS
Chameleon

The first logo of Sherwin Williams was designed by one of the founders Henry Sherwin, who decided to adopt a chameleon on a painter's palette as the official logo, which it was ironically nicknamed as the "Chameleon" logo.

1893–1905

Sherwin-williams-1895.jpg
DESIGNER
George W. Ford
TYPOGRAPHY
Unknown
USAGE
Official
ALSO KNOWN AS
Cover the Earth

This is the original logo designed by George W. Ford in 1893, which it was nicknamed as "Cover the Earth" logo. The can spilling paint over the earth depicts Sherwin-Williams as an aspiring and rapidly expanding company. This logo was in circulation along with the Chameleon logo until 1905.

1905–1910

Sherwin-williams-1900.jpg

The initials of the company were added to the paint can in 1905. This logo replaced the Chameleon logo and it has been used officially by the company since then.

1910–1919

Sherwin-williams-1910.jpg

The tagline "Cover the Earth" was added in 1910.

1919–1926

AT21268.gif

In 1919, a "P" was added to the paint can, to complete the full name of the company: Sherwin-Williams Paints.

This became the current design of the logo.

1926–present

1926–1974, 1979–present

Sherwin Williams (1961).svg
DESIGNER
Unknown
TYPOGRAPHY
Unknown
USAGE
Official
ALSO KNOWN AS
Cover the Earth

The logo was briefly replaced in 1974, due to the company feeling that it didn't reflect an "environmentally aware, diversified manufacturer". This change wasn't well received by customers, so the logo was reverted in 1979.

As today however, the logo has been criticized because of its appearance of a can spilling red paint (that can be confused with blood) over the planet  with the tagline "Cover the Earth", which can be misinterpreted as a sinister symbol or as an anti-environmental message. It's even considered as one of the worst corporate logos ever made.

Over the past years there have been complaints saying the logo is too outdated for modern times and it needs a change, but the company refuses to change it due to how "iconic" it is and how it represents their history.

1974–1999

Sherwin Williams (1974).svg
DESIGNER
Unknown
TYPOGRAPHY
Unknown
USAGE
Primary (1974–1979)
Secondary (1979–1999)

In replacement of the previous logo, Sherwin Williams adopted a new one, under the advertising banner "More Than a Paint Store". This logo consisted of the name of the company with a hint of painting lingering in the down strokes of the L's. The logo was later used along with the Cover the Earth logo until 1999.

1982–1999

Sherwin-williams.svg

Both logos were formally combined in 1982, placing the 1926 logo inside of a blue square above the wordmark.

1999–present

Sherwin Williams.svg

In 1999, the wordmark was simplified and the square which contained the 1926 logo was removed.

Refernce

  1. http://excellence.sherwin.com/history_timeline.html
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