2012–2016[]
|
SVG NEEDED |
Shop Japan entered the Philippine market in 2012, distributing its own products such as True Sleeper and Leg Magic X, and also distributes most US-based As Seen on TV products such as Miracle Blade and NutriBullet. The logo uses the same as its Japan counterpart, with a Tagalog version of its Japanese slogan "Nagdadala ng excitement mula sa buong mundo" (Brings you excitement from around the world) with the word "excitement" was replaced with an exclamation point inside the brackets.
Shop Japan started to air its infomercials on networks owned by Fox International Channels in 2012, followed by TV5 and AksyonTV in 2014 as well as its own TV shopping channel on Cignal.
2016–2018[]
|
|
SVG NEEDED |
While the new typeface is first used in Japanese counterpart in 2015, the Philippine counterpart adopted the new typeface in 2016, alongside its English slogan "For a Better, Happier Life" and their new corporate mascot named "WOW-kun". Also, Shop Japan started to air on PTV, GMA News TV (during ZOE/Light TV programming block only but it was only aired for few months until it was replaced by EZ Shop), Teleasia Filipino, and Light Network, while its TV shopping channel became part of BEAM TV's digital TV lineup until it was replaced by EGG Network later in 2017.
In 2018, Shop Japan exited the Philippine market but some of its products such as True Sleeper Premium were being sold to its rival, TV Shop Philippines.
