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The circle with a TV screen featured in this logo was carried over from the logo used prior to this. The italic Franklin Gothic-type "Showtime" text features the "W" and "T" connected to one another. This logo was used in tandem with the previous one until it became the sole logo in 1985.
The circle with a TV screen, used in the first two Showtime logos from 1980 to 1990, was dropped in this revision of the prior logo, leaving only the italic Showtime text in Franklin Gothic font.
In 1997, the Showtime channels received a new logo and on-air looks designed by Chermayeff & Geismar, featuring the text "SHO" in negative space on a red circle.