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This page only shows primary logo variants.
For other related logos and images, see:


1976–1980 1980–1985 1981–1990, 2018 1990–1997 1997–present
1976–1980 1980–1985 1981–1990, 2018 1990–1997 1997–present


Showtime ID (1976).png

Logopedia Info.svg


Showtime 1979.png

Logopedia Info.svg
Logopedia Info.svg

This logo was commonly used in on-air promos and IDs alongside a circle that contained a television screen, similar to the logo used by Rede Globo. [1]


1981–1990, 2018


The circle with a TV screen featured in this logo was carried over from the logo used prior to this. The italic Franklin Gothic-type "Showtime" text features the "W" and "T" connected to one another. This logo was used in tandem with the previous one until it became the sole logo in 1985.

Showtime revived the logo in 2018 for exclusive use in promotional ads for the network’s 1980s-set period comedy series Black Monday.


Showtime 1990.svg

The circle with a TV screen, used in the first two Showtime logos from 1980 to 1990, was dropped in this revision of the prior logo, leaving only the italic Showtime text in Franklin Gothic font.


Showtime 1997.svg
Designer:  Chermayeff & Geismar
Typography:  ITC Franklin™ Compressed Bold

In 1997, the Showtime channels received a new logo and on-air looks designed by Chermayeff & Geismar, featuring the text "SHO" in negative space on a red circle.

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