On-Line Systems

1980–1982

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Sierra On-Line

1980–1983

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On-Line Systems also used the Sierra On-Line brand before officially changing to the Sierra name in 1982.

1983–1993

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The design of this logo may vary depending on which game is played.

1993–1998

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1998–2000

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In 1998, the mountain-in-a-circle was dropped and the text changed. The company was split into five sub-brands; those being Sierra Studios, Sierra Attractions, Sierra Home, Sierra Sports and Sierra FX.

Sub-Brands

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The Sierra FX brand was used for games developed by Yosemite Entertainment, which was Sierra's main headquarters. They only developed two games before they closed down; those being Quest for Glory V: Open Fire and Police Quest: SWAT 2.

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The Sierra Attractions brand was used for publishing educational software and causal games.

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The Sierra Home brand was used for home software like Hallmark Card Studio and MasterCook.

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The Sierra Sports brand was used for sports games, and also most racing games like Grand Prix Legends.

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The Sierra Studios brand was the main publishing division for Sierra On-Line.

2001–2002

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In 2001, all of the sub-brands were reformed into one universal brand (except Sierra Home, which remained separate) under the Sierra name. Only a few games used this short-lived logo, such as The Operative: No One Lives Forever - Game of the Year Edition.

Sierra Entertainment

2002–2008

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After Sierra On-Line changed their name to Sierra Entertainment, they reintroduced the mountain-in-circle logo.

2014–present (second incarnation)

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