1980–1982 1980–1983 1983–1993 1993–1998
1980–1982 1980–1983 1983–1993 1993–1998
1998–2001 2001–2002 2002–2008 2014–2016
1998–2001 2001–2002 2002–2008 2014–2016

On-Line Systems[]


On-Line Systems
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Sierra On-Line[]


Sierra logo 1980
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On-Line Systems also used the Sierra On-Line brand before officially changing to the Sierra name in 1982.


Designer:  Unknown
Typography:  Helvetica
Launched:  Unknown

The design of this logo may vary depending on which game is played.


Sierra entertainment logo 1990s
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Sierra 90s logo

In 1998, the mountain-in-a-circle was dropped and the text changed. The company was split into five sub-brands; those being Sierra Studios, Sierra Attractions, Sierra Home, Sierra Sports and Sierra FX.


Sierra logo 2001
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In 2001, all of the sub-brands were reformed into one universal brand (except Sierra Home, which remained separate) under the Sierra name. Only a few games used this short-lived logo, such as The Operative: No One Lives Forever - Game of the Year Edition.

Sierra Entertainment[]


Sierra Entertainment

After Sierra On-Line changed their name to Sierra Entertainment, they reintroduced the mountain-in-circle logo. In 2008, after Activision merged with Sierra's parent company Vivendi Games to form Activision Blizzard, the brand was absorbed into Activision itself, while selling two of its studios, video game rights, and games that were originally in development for the publisher to other companies.


Sierra Logo, 2014
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In 2014, Activision revived the Sierra name as a brand focusing on download-only games. In 2018, The TJX Companies, which owns Sierra Trading Post, acquired the domain sierra.com from Activision.