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Contents

1998-2001 2001-2019 2019-present
1998-2001 2001-2019 2019-present

La Sirena

1965-1998

Logopedia InfoWhite.svg LOGO MISSING

1998-2001

La Sirena 1998.png

In late 1998, the logo was modified to make a contemporanean version of its Mermaid logo, designed by the Dominican cartoonist Harold Priego, behind the talent of Diogenes & Boquechivo.

2001-2019

La Sirena 2001 logo.png

In 2001, two years after the establishment of Grupo Ramos, has been retired the mermaid mascot which used since 1968. The new look of La Sirena has a "S" stylished wordmark and colourized as blue, the Sirena logo had a shape of Mermaid, also other lettertypes has been removed their traditional wordmark and replaced to a modernized wordmark in red colour. It was most creative logo and stayed for 18 years.

Sirena

2019-present

Sirenalogo2019.png

On November 18th, 2019, The brand removes "La" from thier wordmark and simplies as "Sirena", also slightly modifies the 2001 logo which changing dark blue to strong blue colour, ahead of the launch of Sirena Market and Sirena Go.


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