FTN launched on 15 January 2003, the same day as its Freeview version, UK Bright Ideas, now W.
This logo was introduced, along with a completely new look on 9 June 2009.
When Sky acquired Virgin Media's television channel, they said that they didn't intend to license the Virgin brand. As a result, the channel would have to be renamed.
On 5 August 2010, Living TV Group announced that Virgin1 would be relaunched as Channel One on 3 September. Channel One closed down on 1 February 2011, one month after Bravo and Bravo 2 were closed, meaning that this logo was short-lived.
Sky Atlantic launched in 1 February 2011, replacing Channel One in Sky's EPG.
New general channels of Sky was rebranded from 9 October 2017.
A slight modification to the logo was made.