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Contents

Sky logo 1996 Sky logo 1997 Logo sky 220x200 DirecTV 1993 DirecTV logo SKY+DIRECTV logo Sky logo 2007
1996-1997 1997-2003 2003-2006 1996-2004 2004-2006 2006-2007 2007-present


Sky Brasil (first era)

1996-2003

1996-1997

Sky logo 1996

The Grupo Globo, in association with British Sky Broadcasting, a subsidiary of News Corporation, and Liberty Media International, launched Sky Brasil to compete with the newly launched satellite television service DirecTV Brasil.

1997-2003

Sky logo 1997

2003-2006

Logo sky 220x200

DirecTV Brasil

1996-2004

DirecTV 1993

The satellite pay-TV system DirecTV, the market leader in the United States, opened in Brazil through a joint venture between DirecTV (Hughes Electronics), Grupo Abril (which already had other pay-TV company, TVA), the Mexican group MVS and the Venezuelan Cisneros.

2004-2006

DirecTV logo

In 2006, DirecTV Brasil merged with its largest competitor, Sky Brasil. After the merger of the two companies, the company was renamed "Sky+DirecTV" thus clearing operations as DirecTV in the country. The Sky removed the DirecTV name in 2007, changing its name to "Sky Brasil".

Sky+DirecTV

2006-2007

SKY+DIRECTV logo

The Sky Brasil, then being a leader in the satellite pay TV market, merged with its largest competitor, DirecTV Brasil, the market deputy leader. After the merger, the company was renamed as Sky+DirecTV.

Sky Brasil (second era)

2007-present

Sky logo 2007

Sky dropped the DirecTV logo in 2007 and came to be called only as "Sky Brasil". News Corporation sold its participation in the company to DirecTV in the same year.


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