On November 1, 2003, the Sky Movies channels were overhauled. The rebrand saw all Sky Movies Premier and Sky Movies Max channels being rebranded as simply Sky Movies.
While the November 1, 2003, overhaul happened, only one channel dropped the Sky Movies brand for the second straight time since 1998, and Sky Movies Cinema changed back to Sky Cinema.
On New Year's Day 2010, Sky introduced its new corporate logo, and Sky Movies also got new logos.
A reshuffle of the channels on March 26, 2010, brought a few name changes and new idents.
In December that year, the idents were modified featuring the full colored Sky Movies logo.
On February 1, 2011, several Sky channels were relaunched, as were the Sky Movies channels. The logo was kept, but the idents used were all new. The new ident pans through shifting generic "cinematic" landscapes.
Sky Cinema (second era)
It was announced that Sky Movies would become Sky Cinema on 8 July 2016. Movies will be broadcast closer to cinema release, larger library of on-demand films, more pop up channels as well as better HD picture and sound quality, with Ultra HD films via Sky Q to follow in late 2016.
On 10 November 2017, the Sky Cinema channels got a new logo using Sky's new lowercase style which was first adopted in the Sky Sports rebranding four months earlier.