Living2 was renamed Livingit on 30 November 2009. At the same time, new identities for both Living and Livingit were developed by Red Bee Media and Virgin Media's in-house team.
In 2011, "Sky" was added to the name, along with a re-branding. Despite Sky Living changing its logo colour from pink to grey on 30 September 2013, Sky Livingit kept the pink until 9 June 2015.
In 2015, Sky LivingIt became Real Lives. On 1 October 2019, Real Lives closed down and its space was occupied by Sky Crime.