1984–1989 1989–1993 1993–1995 1995–1997 1997–1998
1984–1989 1989–1993 1993–1995 1995–1997 1997–1998
Sky logo 1998 Sky Logo 1999 2001–2009 2009–present
1998–1999 1999–2001 2001–2009 2009–present


This was the first of Sky's many logos, used from the time Satellite Channel was named to Sky Channel, in January 1984.


Skynews ident1989a

A Sky Television ident from 1989.

Sky Television merged with British Satellite Broadcasting (BSB) to form British Sky Broadcasting in late 1990. This did bring any major changes to the Sky identity, other than the occasional addition of the full company name underneath using BSB's old font.


In 1993, Sky launched a new corporate look with a common design across all its channels. The new look was created by Novocom. The logo was altered to make the 'Sky' wordmark larger in proportion to the circle, and the 'Y' was straightened up.


Skylogo 1996

A Sky ident from 1996.

Yet another new look, also designed by Novocom, was launched in 1995. The Sky logo was given a slant and was put in an oval, which itself was usually put in a rectangle.

Individual channel logos and graphics were nearly identical. Channel logos were made up of the Sky logo in a rectangle with the channel name always written in the same lowercase font. The channels were separated by using different colours for their graphics. Sky One used purple, the movie channels used golden brown, Sky Sports used dark red, Sky News used dark blue, Sky Soap used pink, and Sky Travel used green.


Another new corporate look come in September 1997, and it was once again implemented across every channel. This time the logo with the oval usually appeared on its own, with 3D effects that almost made the oval look like an egg.

Sky egg logo

Although the channels had to adhere to yet another identical logo scheme, they were allowed more variety for their channel graphics.


Sky logo 1998
SKY Channel Logo 1998

The logo used on Sky's Channels from 1998-2002 (Sky Box Office had it until 2003)

Ahead of the launch of Sky Digital in 1998, Sky was rebranded. This included a completely new logo which abandoned the font which had been used in various forms since the 1980s. Pittard Sullivan handled much of the rebranding. With this rebrand, Sky started a practice of using one logo with the name in lowercase for the platform and corporate purposes, and another with the name in capital letters for its channels.


Sky Logo 1999

The 'satellite edge' swoosh was retained, however, accompanied by a new font and a new colour scheme. The blue, yellow and white colour scheme has been the trademark scheme from 1999 until 2005.

Sky Digital Logo 1999

This is the Sky Digital version


In 2000, the satellite swoosh (used from 1998-2000) was phased out, leaving it as a font-only logo.

This ID presented a intro that was introduced on 1 October 2001.

When Artsworld was rebranded as Sky Arts in March 2007, it used the lowercase version of the Sky logo, and since then the company has slowly moved back to using one logo for both corporate purposes and channel brands.

To find out more about the 2008 idents of Sky, click here.


In the autumn of 2009, Sky was working on softening the image with the goal of making the company appear more friendly. This included a softer logo.

The new logo was launched onto the Sky Movies and Sky Sports channels on January 1, 2010. Sky News and Sky Arts followed with rebrands during the year.

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