This was the first of Sky's many logos, used from the time Satellite Channel was named to Sky Channel, in January 1984.
A Sky Television ident from 1989.
Sky Television merged with
British Satellite Broadcasting (BSB) to form British Sky Broadcasting in late 1990. This did bring any major changes to the Sky identity, other than the occasional addition of the full company name underneath using BSB's old font.
In 1993, Sky launched a new corporate look with a common design across all its channels. The new look was created by
Novocom. The logo was altered to make the 'Sky' wordmark larger in proportion to the circle, and the 'Y' was straightened up.
A Sky ident from 1996.
Yet another new look, also designed by
Novocom, was launched in 1995. The Sky logo was given a slant and was put in an oval, which itself was usually put in a rectangle.
Individual channel logos and graphics were nearly identical. Channel logos were made up of the Sky logo in a rectangle with the channel name always written in the same lowercase font. The channels were separated by using different colours for their graphics. Sky One used purple, the movie channels used golden brown, Sky Sports used dark red, Sky News used dark blue, Sky Soap used pink, and Sky Travel used green.
Another new corporate look come in September 1997, and it was once again implemented across every channel. This time the logo with the oval usually appeared on its own, with 3D effects that almost made the oval look like an egg.
Although the channels had to adhere to yet another identical logo scheme, they were allowed more variety for their channel graphics.
The logo used on Sky's Channels from 1998-2002 (Sky Box Office had it until 2003)
Ahead of the launch of Sky Digital in 1998, Sky was rebranded. This included a completely new logo which abandoned the font which had been used in various forms since the 1980s.
Pittard Sullivan handled much of the rebranding.
With this rebrand, Sky started a practice of using one logo with the name in lowercase for the platform and corporate purposes, and another with the name in capital letters for its channels.
The 'satellite edge' swoosh was retained, however, accompanied by a new font and a new colour scheme. The blue, yellow and white colour scheme has been the trademark scheme from 1999 until 2005.
This is the Sky Digital version
Sky started updating their channel logos from 2001-2011 . The new channel logo still differed from the corporate logo and was in capital letters, but the two logos were slightly more in line with each other.
This glass version of the logo was introduced in 2004.
"In association with" version.
In 2000, the satellite swoosh (used from 1998-2000) was phased out, leaving it as a font-only logo.
This ID presented a intro that was introduced on 1 October 2001.
When Artsworld was rebranded as
Sky Arts in March 2007, it used the lowercase version of the Sky logo, and since then the company has slowly moved back to using one logo for both corporate purposes and channel brands.
To find out more about the 2008 idents of Sky, click
In the autumn of 2009, Sky was working on softening the image with the goal of making the company appear more friendly. This included a softer logo.
The new logo was launched onto the
Sky Movies and Sky Sports channels on January 1, 2010. Sky News and Sky Arts followed with rebrands during the year.
The new logo also had a glass version. Through this particular example one can see the ident for Sky Movies Greats shining through.
The "Believe in better" endboard, seen at the end of most of Sky's adverts and corporate promos.
Multicoloured version used on their website.
Main Sky logo introduced in 2016.
UK & Ireland
Sky One | Sky Two | Pick | Sky Atlantic | Sky Witness | Sky Crime | Sky Comedy | Challenge | Sky Arts | Sky News ( Brexit-Free)
Upcoming channel: Sky Documentaries | Sky Nature
Sky Cinema channels
Premiere | Action | Comedy | Disney | Drama | Family | Greats | Hits | Sci-Fi | Select | Thriller
Sky Sports channels
Main Event | Cricket | Action | Golf | F1 | Premier League | Football | Arena | Mix | Racing (50%) | News | Box Office | Xtra (online) | Extra (BT TV)
A+E Networks UK (50%, with A&E Networks): Blaze | Sky History | Lifetime | Crime & Investigation
ViacomCBS Networks International: Nickelodeon (40%) ( Nick Jr. | Nick Jr. Too | Nicktoons) | Comedy Central (25%) ( Extra)
Ginx eSports TV (50%, with ITV plc)
General: Sky Real Lives | Sky Travel Shop | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | Channel One | [.tv] | The Comedy Channel | Galaxy | Now | The Power Station | Sky 3D | Sky 3D Box Office | Sky Arts 1 | Sky Arts 2 | Real Lives
Sky Movies: Classics | Indie | Max | Premier | Superheroes | Box Office
Sky Sports: PremPlus
Sky+ | Sky+ HD | Sky Q | Freesat from Sky | Sky Active | Sky News Active | Sky Broadband | Sky Games | Sky Go | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Text | Sky Yahoo! Mail | The Cloud | Sky Kids | Sky Trax
Germany & Austria
Sky Sport News HD
Sky Krimi | Sky Arts | Sky Atlantic (HD) | Sky 1 (HD, +1 HD) | Sky Select (1, 2, 3, 4, 5, 6, 7, 8, 9, Event A, Event B, HD)
Sky Cinema channels
Sky Cinema (HD, +1, +1 HD, +24, +24 HD) | Action (HD) | Comedy | Emotion | Hits (HD) | Nostalgie | Family (HD)
Sky Sport channels
1 ( HD) | 2 ( HD) | 3 (HD) | 4 (HD) | 5 (HD) | 6 (HD) | 7 (HD) | 8 (HD) | 9 (HD) | 10 (HD) | 11 (HD) | UHD | Austria | Bundesliga (HD, UHD)
Premiere Serie | Sky Sport Info | Sky 3D | Sky Sport HD Extra
Free to air channels
TV8 | Cielo | Sky TG24
Sky Uno (HD, +1, +1 HD) | Sky TG24 (HD) | Sky Meteo 24 | Sky Arte (HD) | Sky Atlantic (HD, +1 HD) | Sky Primafila
Sky Cinema channels
Uno (HD, +24, +24 HD) | Due (HD, +24, +24 HD) | Collection (HD) | Family (HD) | Action (HD) | Suspense (HD) | Romance (HD) | Drama (HD) | Comedy (HD)
Sky Sport channels
24 (HD) | Uno (HD) | Football (HD) | Arena (HD) | Golf (HD) | NBA (HD) | Serie A (HD) | F1 (HD) | MotoGP (HD) | Sky Calcio ( 1 (HD) | 2 (HD) | 3 (HD) | 4 (HD) | 5 (HD) | 6 (HD) | 7 (HD) | 8 (HD) | 9 | 10 | 11 | 12 | 13)
Sky Vivo | Sky Show | Sky Cinema Mania (HD) | Sky Cinema Italia (HD) | Sky Sport Mix HD | Sky Sport Extra (HD) | Sky Inside | Sky 3D | Sky Cinema Classics (HD) | Sky Cinema +24 (HD)
Amstrad CPC | Freeview (20%) | Iflix | Now TV ( UK | Italy) | Sky España | Sky Media | Sky Switzerland ( HollyStar | Sky Sport | Sky Show) | Sky Studios | Sky Vision | Sky News Arabia Related: Tata Sky 1 (India)
Sky Brasil | Sky México | SKY PerfecTV! (Japan) | Australian News Channel ( Sky News Australia) | Sky Betting and Gaming ( Sky Bet | Sky Bingo | Sky Casino | Sky Poker | Sky Vegas)
1Joint venture between The Walt Disney Company and Tata Group.
The Walt Disney Studios
Walt Disney Studios Motion Pictures | Walt Disney Pictures ( | Others | Trailer variants | Closing variants | International | Logo Variations) 20th Century Studios ( | Others | Trailer variants | Closing variants | Logo Variations) Lucasfilm ( | Others) Lucasfilm Animation | Pixar Animation Studios ( | Others) Disneynature | Walt Disney Animation Studios | Marvel Studios | Marvel Knights | Fox 2000 Pictures | Searchlight Pictures ( | Others | Trailer variants) 20th Century Fox Animation | Blue Sky Studios | Zero Day Fox | Regency Enterprises (20%) ( New Regency)
Disney Music Group
Walt Disney Records | Hollywood Records | Disney Music Publishing | Marvel Music | Fox Music | Buena Vista Records
Disney Theatrical Productions Group Disney on Broadway | Disney on Ice | Disney Theatrical Productions | Disney Live!
Walt Disney Television
ABC Entertainment | ABC News | Disney Television Studios ( ABC Studios | ABC Signature | 20th Century Fox Television | Fox 21 Television Studios) | Disney Television Animation | Greengrass Productions | It's a Laugh Productions | Disney–ABC Home Entertainment and Television Distribution | Disney Media Distribution | Disney Channel Original Movies ( | Others) ABC News Productions | Disney XD Originals | Disney Junior Originals | ABC Family Worldwide Inc. | 20th Television | FX Networks ( | Others) FXP ( | Others) Fox Television Animation | Disney+ Original
United States broadcast and cable television ABC ( HD) ( | Others) ABC Localish | Disney Channel ( | Other) Disney XD | Disney Junior | Freeform | FX ( | Others | On-Screen Watermarks | Logo Variations | HD | On Hulu) FX Movie Channel (HD) | FXX (HD) | National Geographic 5 | National Geographic Wild | Nat Geo Mundo
ABC Owned Television Stations
KABC-TV | KFSN-TV | KGO-TV | KTRK-TV | WABC-TV | WLS-TV | WPVI-TV | WTVD
Asia | Bulgaria | Canada ( French) 12 | Czech Republic | France | Germany | Greece | Hong Kong | Hungary | India | Israel | Italy | Japan | Latin America | Malaysia | Middle East | Moldova | Netherlands and Flanders | Norway | Oceania | Philippines | Portugal | Romania | Russia | Scandinavia | South Korea | Southern Africa | Spain | Sweden | Taiwan | Thailand | Turkey | UK and Ireland | Vietnam
Asia | Canada 12 | Caribbean | France | Germany | India | Israel | Italy | Latin America | Oceania | Poland | Portugal | Romania | Spain | UK and Ireland
Canada 12 | Croatia | France | Germany | Indonesia and Thailand | Japan | Latin America | Scandinavia | Slovenia | South Africa | Southeast Asia | Spain | UK and Ireland
Asia | Balkans | Belgium | Bulgaria | Estonia | Germany | Greece | Hungary | Italy | Japan | Latin America | Moldova | Netherlands | Norway | Poland | Portugal | Russia | Spain | Taiwan | Turkey | UK and Ireland
Asia | India | Latin America | Spain
Fox Movies/ Premium
Asia ( Action | Family) | Balkans | Brazil ( 1 | 2) | Latin America ( Action | Cinema | Classics | Family | Comedy | Movies | Series) | Philippines | Taiwan | Middle East
Asia ( 2) | Chile | Japan | Latin America ( 2 | 3 | Premium) | Netherlands | Peru
Asia | Latin America ( FXM)
Latin America ( Kids) | National Geographic Wild ( Africa | Asia | Australia | Canada | Europe | India | Latin America | Middle East) | Nat Geo Music | Nat Geo People ( HD)
24Kitchen | BabyTV | Channel V | Fox Comedy | Fox Crime | Fox Filipino 17 | Fox Rewayat | Cinecanal | Movistar Disney 11 | RTL Zwei | Sky Cinema Disney 10 | STAR Chinese Channel | STAR Chinese Movies | STAR Chinese Movies Legend | Super RTL | TOGGO Plus | TVN 18 | Viajar | Voyage | TV Chile 19 | Canal 24 Horas 19
Parent: The Walt Disney Company
Part of Disney India (
The Walt Disney Company)
Star India ( Special logos)
Hindi: Entertainment: Star Plus HD, Star Bharat HD and Star Utsav | Movies: Star Gold HD, Star Gold Select HD, Star Gold 2 HD and Star Utsav Movies
English: Entertainment: Star World HD and Star World Premiere HD | Movies: Star Movies HD and Star Movies Select HD (SD upcoming) | Lifestyle: Fox Life HD | Knowledge and infotainment: National Geographic HD and Wild HD | Kids’: BabyTV HD 1
Regional languages: Tamil: Star Vijay HD, Vijay Music and Vijay Super | Telugu: Star Maa HD, Star Maa Movies HD, Star Maa Music and Star Maa Gold | Kannada: Star Suvarna HD and Star Suvarna Plus | Malayalam: Asianet HD, Asianet Plus and Asianet Movies | Bangla: Star Jalsha HD and Jalsha Movies HD | Marathi: Star Pravah HD
English: Star Sports 1 HD, Star Sports 2 HD and Star Sports 3 (HD upcoming) | Hindi: Star Sports 1 Hindi HD and Star Sports First | Tamil: Star Sports 1 Tamil | Telugu: Star Sports 1 Telugu | Kannada: Star Sports 1 Kannada | Bangla: Star Sports 1 Bangla | Marathi: Star Sports 1 Marathi
Star Sports Select: Star Sports Select 1 HD, Star Sports Select 2 HD
Upcoming channels: Star Sports 1 Malayalam and Star Sports 1 Gujarati
International channels: Africa: Star Life (HD in South Africa, SD elsewhere)
Video-on-demand service: Hotstar | Film production: Fox Star Studios ( Other) Affiliated company: Tata Sky 2 (
HD, + HD; defunct: Tata Sky+, Tata Sky Transfer)
Former channels and properties:
Defunct: Life OK | HD/Star One Star Movies Action | FX (India) HD | Fox Crime (India) | Channel V India | ESPN India ( HD) | Movies OK | Nat Geo Tamil | Nat Geo Telugu | ESPN Star Sports
Divested: News network 3 ( | Star News | Star Ananda | Star Majha) Star CJ Alive 4 | MTV 5
Discontinued 1: Nat Geo Music HD, Nat Geo People HD and BabyTV
1Withdrawn from India in March 2019 (SD feeds) and June 2019 (Nat Geo Music and People HD); BabyTV HD is still running in India. They were run by Fox Networks Group Asia; there was no dedicated Indian feed.
2Joint venture with Tata Group.
3Sold to ABP Group.
4Sold to CJ E&M.
5Joint venture between Star and Viacom. Dissolved in 1994 with the launch of Channel V.
Non-Indian companies using the Star brand:
STAR Greater China:
STAR Chinese Channel | STAR Chinese Movies | STAR Chinese Movies Legend | National Geographic ( HD) | Nat Geo Wild ( HD) | Nat Geo People ( HD) | Channel V ( HD)
Taiwan: Star Movies HD (Taiwan)
Disbanded channels and properties:
China: Star China Media 1 ( Star Sports | Xing Kong | Channel V (China) | Fortune Star)
Southeast Asia 2: Star World (Asia) and Star Movies ( Asia, Philippines and Taiwan), MTV 3
Indonesia: antv 4 | Film Indonesia
Philippines: Viva Cinema 5
South Korea: Channel V (Korea)
1Sold to China Media Capital.
2Rebranded from Star to Fox channels in 2017. Now owned by Fox Networks Group.
3Formerly a joint-venture with Viacom but ended in 1994. MTV Southeast Asia later relaunched in 1995.
4Sold to Visi Media Asia, which had owned 80% of the channel (Star formerly owned 20%).
5Relauched as Pinoy Box Office.
Non-Star television channels:
India: Hindi youth entertainment: Bindass | Hindi movies: UTV Movies, UTV Action and UTV HD | English entertainment: Disney International HD | Kids’ channels: Disney Channel (HD upcoming), Hungama, Marvel HQ and Disney Junior
International: United Kingdom: UMP Movies
Defunct channels: UTV World Movies | UTV Stars (HD) | Bindass Play | UTV Action Telugu
Divested channels: BTVI
UTV Software Communications: UTV Motion Pictures
Defunct: UTV Indiagames | UTV Ignition Games
Radio networks ABC Audio | ABC News Radio | ABC News Now | Radio Disney | Radio Disney Country | Radio Disney Junior | ESPN Radio | ESPN Xtra
Radio Disney Country station: KRDC
Radio Disney stations: Radio Disney (Perú) | Rádio Disney Brasil 8
ESPN Radio stations: KESN 5 | KSPN | WEPN | WEPN-FM 1 | WMVP 22
Disney Parks, Experiences and Products
Walt Disney World ( Epcot) | Disneyland Resort | Tokyo Disney Resort | Disneyland Paris | Hong Kong Disneyland Resort | Disney Cruise Line | Disney Vacation Club | Adventures by Disney | Shanghai Disney Resort | Tokyo DisneySea | Disney Publishing Worldwide ( Disney Comics | Disney English | Disney Press | Disney–Lucasfilm Press) | The Muppets Studio | Disney Interactive | Gamestar | Disney Mobile | Playdom | 20th Century Fox Consumer Products | 20th Century Fox Games | Fox Digital Entertainment | ShopDisney | Walt Disney Imagineering | FoxNext
Walt Disney Direct-to-Consumer and International
Subsidiaries: France | Germany | India | Italy | Latin America
Disney Streaming Services: BAMTech Media (75%) | Disney Digital Network | ESPN+ | Hulu (67%) (United States and Japan) 20 | Movies Anywhere (United States) | Disney+ | FX Now (United States) | FX+ | Fox+ (Asia) | Fox App (Latin America) | Hotstar (India)
Home Media: Fox Star Studios | Walt Disney Studios Home Entertainment ( | Others) Buena Vista Home Entertainment | 20th Century Fox Home Entertainment
A&E Networks (50%) 6 | DGamer | CDVU+ | Disney Institute | Disney Research | Disney DVD ( | Others) Disney Enhanced Home Theater Mix | Disney's Fast Play | Disney Movie Insiders | Disney Blu-ray Disc | Disney Blu-ray 3D | Disney Ultra Blu-ray Disc | Disney Second Screen | Disney's Fastpass | Disneytek | ABCtek | LucasArts | Industrial Light and Magic | Skywalker Sound | Disney Classics | Disney D23 | Vice Media (26%) | Fox-Paramount Home Entertainment 4 | FoxConnect | Fox Networks Group | Fox Studios Australia | FOX Telecolombia | Disney Interactive | National Geographic Partners (73%) | FOX Producciones Originales| Buena Vista Original Productions
Miramax | Dimension Films | Dimension Home Entertainment | Dimension Television | Dimension Extreme Films | Miramax Family Films | Miramax Books | Miramax/Dimension Films | Anaheim Ducks | Baby Einstein | Oxygen (TV network) | E! | DIC Entertainment ( | Others) Creative Wonders 9 | Hyperion Books | GMTV | Fox Sports Networks
Touchstone Pictures ( | Others | Logo Variations) Touchstone Television | Touchstone Home Entertainment (
ABC Circle Films | ABC Films | ABC/Kane Productions | ABC Kids | ABC Motion Pictures | ABC News Now | ABC1 | ABC Pictures Corporation | ABC Productions | ABC Video | Avalanche Software | Black Rock Studio | Blip | Buena Vista Games | Boyz/Girlz Channel | Buena Vista International | Buena Vista International Television | Buena Vista Pictures Distribution | Buena Vista Productions | Buena Vista Television | Capital Disney 14 | Caravan Pictures | Circle 7 Animation | CrossGen | DePatie-Freleng Enterprises | Disney Channel Discovery | Disney Channel (Ukraine) | Disney Cinema | Disney Cinemagic | Disney Consumer Products | Disney Consumer Products and Interactive Media | Disney Drive-In | Disney Family Movies | Disney Interactive Studios | Disney Videos | Disneyland Records | DisneyLife | DisneyToon Studios ( | DisneyToon Studios/Other) DXP | ESPN America | ESPN Classic (UK) | ESPN Deportes Radio | ESPN Full Court | ESPN GamePlan | ESPN 3D | Gaumont Buena Vista International | Go.com | Hollywood BASIC | Hollywood Pictures | Hollywood Pictures Home Entertainment | Jetix ( Other) | Jumbo Pictures | Junction Point Studios | Live Well Network | Lucasfilm Television | Lyric Street Records | Malibu Comics | Mammoth Records | Marvel Toys | Palomar Pictures International 2 | Paramount Comics 4 | Pixar Canada | Propaganda Games | Saban Entertainment 3 | Saban Interactive 3 | Saban International 3 | Satellite News Channel 7 | Selmur Pictures | Selmur Productions | Soapnet | Star Comics | Semiorka (49%) | The Disney Afternoon | Toon Disney | Disney XD (Oceania) | Disney XD (Israel) | Disney XD (Italy) | Toon Disney's Big Movie Show | Toontown Online | UTV World Movies | UTV Ignition Games | Vault Disney | Vista-United Telecommunications | Walt Disney Classics | Walt Disney Parks and Resorts | Walt Disney Video Premiere | Walt Disney Home Video International | Zoog Disney | 7 dni TV | Fuel TV | 20th Century Fox Selections | 20th Century Fox Video ( | Others) Fox Video ( | Others) Fox Soccer | Fox Reality Channel | Magnetic Video Corporation | Regency Television 2 | CBS/Fox Video ( Others) 21 | CBS/Fox Children's Video 21 | Playhouse Video | Key Video 21 | Foxnet | Fox Kids ( | Others) Fox Atomic | Metromedia Producers | Key DVD | MTM Enterprises | MTM Television Distribution | MTM Home Video | MTM Music Group | MTM International | Victory Television | Fox Lab | Four Star International | Four Star-Excelsior Releasing | New World/Genesis Distribution | New World International | New World Pictures International | Foxstar Productions | Fox Family | Fox Animation | Fox Film Corporation | 20th Century Pictures | 20th Century Fox Television Distribution | 20th Century Fox Records | Fox Records 7 | Blair Entertainment | The Cannell Studios | Cannell Distribution | Fox World | Fox Europe | Fox Crime (India) | New World Pictures | New World Television | New World Television Distribution | New World Entertainment | Gold Key Entertainment | Gold Key Media | Leap Off Productions | Fox Television Studios | Fox 21 | Fox International Productions ( | Others) Fox Next | Speed | IGN Entertainment | IGN | 1UP.com | TeamXbox | Walt Disney Television (production company) | Fox Kids Worldwide | Das Vierte | Fox Entertainment Group | Fox Faith | VeneVista Video | Valleycrest Productions | Fox Circle Productions | Disney Digital 3D | Nat Geo &YO | DLife | Sky Movies Disney 13 | YourTV
Predecessor companies: 21st Century Fox | Capital Cities/ABC Inc.
Split companies: Fox Corporation
1Disney manages and operates this station owned by Emmis Communications.
2Disney manages film catalog created for ABC; remainder of library controlled by Bristol-Myers Squibb.
3Disney manages and operates this television and interactive units by Saban Capital Group.
4Joint venture with Paramount Pictures.
5Operated by Cumulus Media under an LMA.
6Joint venture with the Hearst Corporation, which owns 20% of ESPN and 50% of A&E Networks.
7Co-owned with Westinghouse Broadcasting (aka Group W)
8Joint verture with Rádio Holding Participações Ltda.
9Joint venture with Electronic Arts.
10Joint venture with Sky Limited.
11Joint venture with Telefónica.
12Owned by Corus Entertainment.
13Joint venture with Sky Network Television.
14Joint venture with Global Group.
16Joint venture with Apollo Global Management.
17Joint venture with GMA Network Inc.
18Joint venture with CJ E&M.
19Joint venture with Televisión Nacional de Chile.
20Co-owned with NBCUniversal
21Co-owned with ViacomCBS
22Operated by Good Karma Brands under an LMA.