Sky Movies Max

February–March 1989	1989–1993	1993–1995	1995–1997
1997–1998	1998–1999	1999–2002	2002–2003

Sky Movies

February–March 1989

SVG NEEDED

1989–1993

SVG NEEDED

1993–1995

Horizontal version

1995–1997

Sky Movies generic ident in 1995.

Sky Movies Screen 1

1997–1998

On November 1, 1997, the Sky "egg" look debuted on all of Sky's channels, and on that same date, all (but one) of Sky's movie channels became Sky Movies Screen (number), including Sky Movies, which was rebranded as Sky Movies Screen 1.

Sky MovieMax

1998–1999

Designer:  Pittard Sullivan

Typography:  Unknown

Launched:  September 10, 1998

In September 1998, the entire Sky Movies brand was dropped from all of Sky's movie channels, splitting them into several Sky movie channels, with plans to drop the entire Sky "egg" look from all of its channels one month later in 1998. With the launch of Sky Digital in October 1998, Sky MovieMax was expanded from one channel to four (Sky MovieMax, Sky MovieMax 2, Sky MovieMax 3 and Sky MovieMax 4).

1999–2002

Designer:  Pittard Sullivan

Typography:  Unknown

Launched:  1999

In 1999, Sky Moviemax debuted a new look and logo, coinciding with the launch of Sky MovieMax 5.

Sky Movies Max

2002–2003

In 2002, the Sky Movies brand was revived and Sky Moviemax was renamed to Sky Movies Max. Several Sky movie channels also used Sky Movies (name). In 2003, several Sky movie channels would be merged and formed into Sky Movies.