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| February–March 1989 | March 1989–1993 | 1993–1995 | 1995–1997 |
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| 1997-1998 | 1998-1999 | 1999-2002 | 2002-2003 |
Sky Movies
February–March 1989
March 1989–1993
1993–1995
1995–1997
Sky Movies Screen 1
1997-1998
On November 1, 1997, the Sky "egg" look debuted on all of Sky's channels, and on that same date, all (but one) of Sky's movie channels became Sky Movies Screen (number), including Sky Movies, which was rebranded as Sky Movies Screen 1.
Sky MovieMax
1998-1999
In September 1998, the entire Sky Movies brand was dropped from all of Sky's movie channels, splitting them into several Sky movie channels, with plans to drop the entire Sky "egg" look from all of its channels one month later in 1998.
1999-2002
In 1999, Sky Moviemax debuted a new look and logo, with an extension to add several Sky Moviemax channels at once (Sky Moviemax 2, Moviemax 3, Moviemax 4, Moviemax 5).
Sky Movies Max
2002-2003
In 2002, the Sky Movies brand was revived and Sky Moviemax was renamed to Sky Movies Max. Several Sky movie channels also used Sky Movies (name). In 2003, several Sky movie channels would be merged and formed into Sky Movies.
