On 8 June 1988, Rupert Murdoch announced to the British Academy of Film and Television Arts that he would provide a new television news service. Sky News started broadcasting at 6 pm on 5 February 1989.
This logo was the same as the 1989 version, except for 1990, the Sky News service has been rebranded with "News" being bigger, and the 1989 Sky (name) logo being teal. That same year in November, the "British Sky Broadcasting" name was linked into all of Sky's idents.
In 1993, all Sky channels adopted a new look, created by GRFX/Novocom.
Yet another company-wide look from Novocom was adopted in 1995.
On late September 1997, the egg look debuted from the rebrand of Sky News (making it the first Sky channel to do so), however. several Sky channels keep using the tombstone look. They weren't until November 1997, when all of Sky's channels used the egg look. On 1 October 1998, due to the launch of Sky Digital, the egg look from all of Sky's channels were phased out (except for one channel, where the Sky Digital look has been used on Sky One prior to the Sky Digital launch).
On 1 October 1998, during the launch of Sky Digital, Sky News began using a logo incorporating the 'channel' version of the Sky logo. The 'two box' design continues to be used and has now been adopted across all Sky channels.
On 1 October 2001, Sky News introduced a new look.
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In 2002, the logo was presented in 3D.
On October 2005, the now-familiar red and white version was adopted for other brands that feature Sky News, although the red and white version was inverted to a white and red version on network packaging.
In 2007, a new look for Sky News was reintroduced followed by new graphics.
In 2008, the logo was changed back from stacked to a stripped version.
As part of a company-wide image refresh, a new logo was gradually phased in during April and May 2010. It first appeared for the Sky News Election Debate on 22 April. It was launched in full on 6 May 2010.
In August 2013, the Sky News Press Office began using an updated version of the Sky News HD logo, more closely matching that of Sky's other channels.