For the Australian version, see Sky News Australia.


SkyNewspreLaunch Skynews ident1989-01 Sky news logo 1989 2 Sky News 1993 Sky News 1995
Prelaunch 1989–1990 1990–1993 1993–1995 1995–1997
Captureh Sky News 1998 Sky News 2001 Sky News 2005 Sky News 2007
1997–1998 1998–2001 2001–2005 2005–2007 2007–2008
Sky News logo 2009 Sky News 2010 Sky News 2013 Sky News 2015 logo Sky News 2018
2008–2010 2010–2013 2013–2015 2015–2018 2018–present




Skynews ident1989-01

On 8 June 1988, Rupert Murdoch announced to the British Academy of Film and Television Arts that he would provide a new television news service. Sky News started broadcasting at 6 pm on 5 February 1989.


Sky news logo 1989 2

This logo was the same as the 1989 version, except for 1990, the Sky News service has been rebranded with "News" being bigger, and the 1989 Sky (name) logo being teal. That same year in November, the "British Sky Broadcasting" name was linked into all of Sky's idents.


Sky News 1993

In 1993, all Sky channels adopted a new look, created by GRFX/Novocom.

Skynews ident1993


Sky News 1995

Yet another company-wide look from Novocom was adopted in 1995.



On late September 1997, the egg look debuted from the rebrand of Sky News (making it the first Sky channel to do so), however. several Sky channels keep using the tombstone look. They weren't until November 1997, when all of Sky's channels used the egg look. On 1 October 1998, due to the launch of Sky Digital, the egg look from all of Sky's channels were phased out (except for one channel, where the Sky Digital look has been used on Sky One prior to the Sky Digital launch).


Sky News 1998

On 1 October 1998, during the launch of Sky Digital, Sky News began using a logo incorporating the 'channel' version of the Sky logo. The 'two box' design continues to be used and has now been adopted across all Sky channels.


Sky News 2001

On 1 October 2001, Sky News introduced a new look.

Sky News 3D 2002

In 2002, the logo was presented in 3D.


Sky News 2005

On October 2005, the now-familiar red and white version was adopted for other brands that feature Sky News, although the red and white version was inverted to a white and red version on network packaging.


Sky News 2007

In 2007, a new look for Sky News was reintroduced followed by new graphics.


Sky News logo 2009

In 2008, the logo was changed back from stacked to a stripped version.


Sky News 2010

As part of a company-wide image refresh, a new logo was gradually phased in during April and May 2010. It first appeared for the Sky News Election Debate on 22 April. It was launched in full on 6 May 2010.


Sky News 2013

In August 2013, the Sky News Press Office began using an updated version of the Sky News HD logo, more closely matching that of Sky's other channels.[1]


Sky News 2015 logo


Sky News 2018

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