This page only shows primary logo variants.
For other related logos and images, see:


1982–1984 1984–1989 February–May 1989 May–July 1989 1989–1990 1990–1993
1982–1984 1984–1989 February–May 1989 May–July 1989 1989–1990 1990–1993
1993–1995 1995–1996 1996–1997 1997–1998 1998–2002 2002–2004
1993–1995 1995–1996 1996–1997 1997–1998 1998–2002 2002–2004
2004–2008 2008–2011 2011–2015 2015–2017 2017–2020 2020–present
2004–2008 2008–2011 2011–2015 2015–2017 2017–2020 2020–present

Satellite Television


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Sky One had its origins as Satellite Television, a Pan-European television channel originating in London. It was launched in April 1982 and was initially only available to 70,000 homes in Norway and Finland. It was later launched in the United Kingdom in June 1983.

Sky Channel


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In 1983, Rupert Murdoch bought the company and decided to rename the station to Sky Channel on 31 January 1984. The slogan was originally "Reaching out to you", until circa October 1987, when the slogan was changed to "Europe's number 1".

February–May 1989

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In February 1989, Rupert Murdoch started a big push for Direct Broadcast Satellite which involved launching four channels on Astra satellite, which could be easily received with domestic satellites dishes. Sky Channel was one of those channels, the others included Sky News, Sky Movies and Eurosport. This logo was short-lived.

May–July 1989

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Sky One (first era)

July 1989–1990

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On 30 July, Sky Channel was renamed Sky One a few months after the launch on Astra. From this point onward, the channel began to only broadcast in the United Kingdom.


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Designer:  Harry Marks
Dale Herigstad
Typography:  Unknown

In 1990, the script "One" was retired in favour of the sans-serif "One". However, in November Sky TV merged with BSB to form British Sky Broadcasting. Following this, all of Sky's network idents were surrounded by a black border/background, and under the idents came the name British Sky Broadcasting.


Sky One 1993.svg
Designer:  Novocom/GRFX (identity and animation)
Gari Communications (music score and sound effects)
Typography:  Eurostile Bold Extended

All of the Sky channels were rebranded on 1 September 1993 after the launch of Sky Multichannels. The US company Novocom was behind the new graphics. From this era forward, the channel began airing for 24 hours.


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Designer:  Novocom
Typography:  Franklin Gothic Heavy

In early 1995, Novocom launched another look. Video collectors and fans refer to this logo and the following logo as the "tombstone" era.

Sky 1 (first era)


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Designer:  Novocom
Typography:  Unknown

With the launch of Sky 2 on 1 September 1996, Sky One briefly rebranded itself as Sky 1. After Sky 2 was closed on 31 August 1997, Sky 1 used the tombstone look for two more months until its final appearance on 31 October that year.

Sky One (second era)


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Sky 1 reverted back to its previous name on 1 November 1997 and adapted a new logo commonly called the "egg". Many fans consider this to be Sky One's worst logo. It was presumably not liked by Sky themselves either, as the look only stayed for just under seven months.


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Designer:  Pittard Sullivan
Typography:  Unknown

A new look for Sky One was launched on 31 May 1998. With this look, Sky departed from the pattern from the last years where the entire company would rebrand at the same time with a similar look. Instead, Sky One departed to create its own identity. This logo was also used to celebrate 10 years of Sky One.


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On 7 January 2002, Sky One launched its new logo along with a new graphic design. Sky One again gained a sister channel, Sky One Mix, which was intended as a "catch-up" channel, screening repeats of key Sky One programmes later in the same week.


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Designer:  Kaktus Film (concept, identity)
Winkreative (creative, promotional)
Amore (logo, off-air, print)
Pluxus (music)
Typography:  Custom, based on cutout circles

In September 2004, to coincide with its new autumn schedule, Sky One's new logo was launched. Sky Mix (formerly called Sky One Mix) also changed its name from Sky Mix to Sky Two one year later. In 2006, the HD simulcast launched.

In February 2008 when new graphics occured, this logo only remained until a revamp in August.




Sky One, in domestic partnership with Sky Two and Sky Three, renamed themselves Sky1, Sky2, and Sky3 respectively on 31 August 2008 and with this a new logo was launched as well. Sky1 used blue solids for their idents.

Sky 1 (second era)



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Sky1 separated the "Sky" and "1" slightly and thus the channel was renamed Sky 1 in February 2011. On 1 January 2014, Sky 1 was temporarily renamed Sky Onesie to encourage viewers to snuggle up in front of the television wearing onesies, in a bid to recover from the previous night's celebrations.


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In 2015, Sky 1 altered their logo slightly, and along with it came new idents for the whole channel on 19 April 2016.

Sky One (third era)


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On 7 April 2020, a slight modification to all Sky entertainment channel logos, including Sky One, was made, consisting of the "Sky" part of the logo not having a white box around it, in the style of the Sky Comedy logo introduced two months prior. In Sky One's case, the blue has gotten brighter.

On 27 July 2021, it was announced that Sky One is to be retired and will be replaced by Sky Showcase on 1 September,[1] ending the era of the numbered Sky channels.