This page only shows primary logo variants. For other related logos and images, see:
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Satellite Television[]
1982–1984[]
Sky One had its origins as Satellite Television, a pan-European television channel originating in London. It was launched in April 1982 and was initially only available to 70,000 homes in Norway and Finland. It was later launched in the United Kingdom in June 1983.
Sky Channel[]
1984–1989[]
In 1983, Rupert Murdoch bought the company and decided to rename the station to Sky Channel on 31 January 1984. The slogan was originally "Reaching out to you", until circa October 1987, when the slogan was changed to "Europe's number 1".
February-July 1989[]
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SVG NEEDED
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In February 1989, Murdoch started a big push for direct broadcast satellite which involved launching four channels on Astra satellite, which could be easily received with domestic satellite dishes. Sky Channel was one of those channels, with the others including Sky News, Sky Movies and Eurosport. This logo was short-lived.
February–May 1989[]
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SVG NEEDED
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May–July 1989[]
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SVG NEEDED
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Sky One (first era)[]
1989–1990[]
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SVG NEEDED
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On 30 July, Sky Channel was renamed Sky One a few months after its launch on Astra. From this point onward, the channel began to only broadcast in the United Kingdom.
1990–1993[]
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Harry Marks
Dale Herigstad
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In 1990, the script "One" was retired in favour of the sans-serif "One". However, in November Sky TV merged with BSB to form British Sky Broadcasting. Following this, all of Sky's network idents were surrounded by a black border/background, and under the idents came the name British Sky Broadcasting.
1993–1995[]
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| Typography:
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Eurostile Bold Extended
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All of the Sky channels were rebranded on 1 September 1993 after the launch of Sky Multichannels. The US company Novocom was behind the new graphics. From this era forward, the channel began airing for 24 hours.
1995–1996[]
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| Typography:
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Franklin Gothic Heavy
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In early 1995, Novocom launched another look. Video collectors and fans refer to this logo and the following logo as the "tombstone" era.
Sky 1 (first era)[]
1996–1997[]
With the launch of Sky 2 on 1 September 1996, Sky One briefly rebranded itself as Sky 1. After Sky 2 was closed on 31 August 1997, Sky 1 used the tombstone look for two more months until its final appearance on 31 October that year.
Sky One (second era)[]
1997–1998[]
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Univers Extended
(customized)
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| Launched:
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1 November 1997
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Sky 1 reverted back to its previous name on 1 November 1997 and adapted a new logo commonly called the "egg". Many fans consider this to be Sky One's worst logo. It was presumably not liked by Sky themselves either, as the look only stayed for just under seven months.
1998–2002[]
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| Typography:
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Gill Sans Bold Condensed
ITC Eras
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A new look for Sky One was launched on 31 May 1998. With this look, Sky departed from the pattern from the last years where the entire company would rebrand at the same time with a similar look. Instead, Sky One departed to create its own identity. Only a matter of months after this logo was introduced, Sky Digital was launched. This logo was also used to celebrate 10 years of Sky One.
2002–2004[]
On 7 January 2002, Sky One launched its new logo along with a new graphic design. Sky One again gained a sister channel, Sky One Mix, which was intended as a "catch-up" channel, screening repeats of key Sky One programmes later in the same week. Only a matter of months before this logo was introduced, Sky's analogue services were shut down with the closure of Sky Sports 2's analogue service.
2004–2008[]
| Designer:
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Kaktus Film (concept, identity)
Winkreative (creative, promotional)
Amore (logo, off-air, print)
Pluxus (music)
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| Typography:
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Custom, based on cutout circles
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| Launched:
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21 September 2004
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In September 2004, to coincide with its new autumn schedule, Sky One's new logo was launched. Sky Mix (formerly called Sky One Mix) also changed its name from Sky Mix to Sky Two one year later. In 2006, the HD simulcast launched.
In February 2008 when new graphics occured, this logo only remained until a revamp in August of the same year.
Sky1[]
2008–2011[]
Sky One, in domestic partnership with Sky Two and Sky Three, renamed themselves Sky1, Sky2, and Sky3 respectively on 31 August 2008 and with this a new logo was launched as well. Sky1 used blue solids for their idents.
Sky 1 (second era)[]
2011–2017[]
2011–2015[]
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| Typography:
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Sky Text (Sky logo)
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| Launched:
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1st February 2011
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Sky1 separated the "Sky" and "1" slightly and thus the channel was renamed Sky 1 in February 2011. On 1 January 2014, Sky 1 was temporarily renamed Sky Onesie to encourage viewers to snuggle up in front of the television wearing onesies, in a bid to recover from the previous night's celebrations.
2015–2017[]
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Sky Text (Sky logo)
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In September 2015, Sky 1 altered their logo slightly after new idents for the channel were introduced, and along with it came new idents for the whole channel on 19 April 2016 following a rebrand.
Sky One (third era)[]
2017–2020[]
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| Typography:
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Sky Text (Sky logo)
Sky Medium (one)
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| Launched:
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9th October 2017
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2020–2021[]
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| Typography:
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Sky Text (Sky logo)
Sky Medium (one)
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On 7 April 2020, a slight modification to all Sky entertainment channel logos, including Sky One, was made, consisting of the "Sky" part of the logo not having a white box around it, in the style of the Sky Comedy logo introduced two months prior. In Sky One's case, the blue has gotten brighter.
On 1 September 2021, Sky One was replaced by Sky Showcase (channel itself) and Sky Max (programming),[1] ending the era of the numbered Sky channels after Sky Two was renamed Sky Replay in 2020 and Sky Three was renamed Pick TV (and Pick thereafter, now Sky Mix) in 2011.
References[]
